Airtel Kenya has been named as the top Social Media Brand in Africa by the Africa Brand Index.
The award recognizes Airtel Kenya’s outstanding use of social media platforms in engagement and resolution of customer issues.
The telecom firm states that its outstanding communication using social media platforms; Twitter and Facebook to engage customers and resolve their issues has enabled it win the award. Based on recent reports from Social Bakers dated October- December 2015 the firm was classified as social media responsive brand, at 100 per cent on Facebook and 98 per cent on Twitter.
“Our social media teams are dedicated to serve our customers on social media, all day round, 365 days a year. We are proud of this recognition of their dedication to offer the best service experience to our customers,” said Airtel Kenya CEO Adil El Youssefi.
The Africa Brand Index is a listing of the top brands on social media each month measured by an aggregate score of dozens of social signals.