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Media Effectiveness: How CMOs can get CFOs to see marketing as a value driver

By Lorraine Landon, Head of Advertising Products and Solutions, Sub-Saharan Africa, Google Marketing is more than just creative ads or social media buzz—it’s a measurable driver of business growth. Yet many Chief Marketing Officers (CMOs) still face an uphill battle...

Emirates Skywards and ALL – Accor’s loyalty programme elevate partnership

Emirates Skywards, the award-winning loyalty programme of Emirates and flydubai, and ALL - Accor’s award-winning loyalty programme and booking platform, have taken their partnership to new heights, offering members additional benefits and opportunities to maximize their rewards through seamless...

KCB East Africa Golf Tour returns to Mombasa for thrilling second leg

The 9-hole Mombasa Sports Club will play host to the second leg of the KCB East Africa Golf Tour on Saturday as 100 golfers flex their muscles in the eagerly awaited tourney. Golfers will brave the lush green as early...

World Vision Kenya calls for urgent action to eradicate FGM

On the International Day of Zero Tolerance for Female Genital Mutilation (FGM), World Vision Kenya (WVK) is urging immediate and collective action to put an end to this harmful practice that impacts millions of girls around the globe. This...

Zoho expands AI capabilities with Zia Agents, Agent Studio, and Agent Marketplace

Zoho Corporation, a global technology company, today expands the scope of Zia with the announcement of Zia Agents, Agent Studio, and Agent Marketplace. Together, these solutions empower enterprises to access, build, and distribute intelligent, autonomous digital agents across their organizations. Beginning today,...

Unlocking financial success through goal setting

Success in life often comes down to intentional choices and thoughtful planning. Whether you are saving for your child’s education, owning a home, or preparing for a fulfilling retirement, reaching these milestones starts with setting clear goals and securing...

59% of financial service institutions in EMEA expect AI to speed up financial transactions

Salesforce (NYSE: CRM), a leader in customer relationship management (CRM), has published its latest Connected Financial Services report, highlighting the impact of artificial intelligence (AI) on customer experiences within the financial sector. The research involved surveying 9,500 customers from...

Watu Credit applauds national security agencies for cracking down on motorbike theft in Kenya

A local asset financing firm, Watu Credit, has praised national security agencies in Kenya for their progress in tackling motorbike theft in the area. The firm highlighted that officers from the National Police Service have made significant strides in...

Del Monte Kenya transitions employee transportation to electric vehicles

In yet another significant milestone in their ongoing sustainability agenda, Del Monte Kenya Ltd., a leading producer, marketer, and distributor of high-quality fresh fruit has announced the transition of its employee transportation services to a fully electric bus fleet. Commenting...

Spotify and Warner Music Group announce multi-year deal to boost artists revenue

Spotify and Warner Music Group (WMG) today announced a new, multi-year agreement, which covers both recorded music and music publishing. Through the deal, the two companies strengthen their joint commitment to artists, songwriters, and fans, as well as the...

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How Innovative Casino Jackpots Are Driving Player Engagement in Kenya

Here's a number that should grab your attention: 96% of Kenyan bettors use their mobile phones to place bets....
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