Digital marketing

EMAIL ETIQUETTE: A PROFESSIONAL PERSPECTIVE BY MILLICENT MELLO, AN EXPERIENCED BANKER AND BUSINESS WRITER Recently I found myself in a situation that required that I...

In this guide, I walk you through the steps to getting started with web design in Kenya. This will help you create a website...

Imagine you are a corporate that receives many cheques in a day. Typically, it would take dedicated resources to receive, capture, store, and ship...

10 Requirements for Perfectly Optimized Blog Posts It’s not enough to create high-quality, educational content for your readers. In order to maximize content marketing ROI,...

Former Citizen TV  business news anchor Terryanne Chebet started out as an actress before working as a news anchor for KBC, CNBC Africa and Citizen TV. Terryanne is...

The power of the internet is limitless. Dissimilar to other forms of media, a website has the potential to reach anyone with online access,...

So, you’ve launched your official e-commerce storefront and now you’re ready to assist customers as they come rolling in. From selling shaving equipment to...

Email was intended to make communication quicker and easier but sometimes it’s more of a hindrance than a help. We now spend too long...

1. Create a Plan with Content Strategy and an Editorial Calendar. Before you start your marketing and promotional efforts, you’ll need an action plan. Work...

Jumia, Kenya’s leading online store in 2013 launched J-Force program; a sales consultancy program to help create job opportunities for Kenyans and as a...