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Thursday, December 12, 2019

Digital marketing

5 Ways To Find Your Niche Online Influencer

The field of digital marketing is one of the most effective fields for so many reasons. It has helped businesses, acquire clients, it is cost-effective, and it takes advantage of all the benefits that come with the internet. However, perhaps...

Why Africa is world’s next e-commerce hub

Africa is the world's next e-commerce hub. The continent holds unexploited potential in digital trade that will not only impact lives, but also change the way Africans do business and the scope of intra-trade across the continent. This has...

EMAIL ETIQUETTE – A PROFESSIONAL’S PERSPECTIVE

EMAIL ETIQUETTE: A PROFESSIONAL PERSPECTIVE BY MILLICENT MELLO, AN EXPERIENCED BANKER AND BUSINESS WRITER Recently I found myself in a situation that required that I write a letter to a person who I have never met. There was a brief...

Web Design in Kenya: The ultimate guide for clients in 2019 and beyond

In this guide, I walk you through the steps to getting started with web design in Kenya. This will help you create a website that will sale & communicates for you and your business effectively. Are you looking to create...

Amali revolutionizes how cheques are processed in East Africa

Imagine you are a corporate that receives many cheques in a day. Typically, it would take dedicated resources to receive, capture, store, and ship the cheques to the bank! Now, imagine there was a solution that would enable you...

10 Requirements for Perfectly Optimized Blog Posts

10 Requirements for Perfectly Optimized Blog Posts It’s not enough to create high-quality, educational content for your readers. In order to maximize content marketing ROI, your blog posts need to be visible on Google when ideal prospects search for answers...

My housegirl watched CITIZEN TV even after they fired me: Terryanne Chebet

Former Citizen TV  business news anchor Terryanne Chebet started out as an actress before working as a news anchor for KBC, CNBC Africa and Citizen TV. Terryanne is an avid entrepreneur who doubles up as an adorable mum to two cute daughters. She wears many...

How to Approach Digital Marketing in Kenya

The power of the internet is limitless. Dissimilar to other forms of media, a website has the potential to reach anyone with online access, which is an estimated 950 million, or 15% of the world's population. The internet transcends counties,...

7 Proven Ways to Maximize E-Commerce Sales Using Email Marketing

So, you’ve launched your official e-commerce storefront and now you’re ready to assist customers as they come rolling in. From selling shaving equipment to offering custom picture frames, the Internet opens up a world of potential to you and...

10 Easy Ways to Manage your Business Email Inbox

Email was intended to make communication quicker and easier but sometimes it’s more of a hindrance than a help. We now spend too long at work checking emails, trying to find old emails, searching through relevant chains for the...
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Latest News

Kenyans have borrowed Sh. 430 billion on M-Shwari

M-Shwari Loans: 31 million Kenyans have so far taken a loan on mobile-based lending platform M-Shwari. This has taken...
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The salary John Gachora earns as CEO of Kenyattas’ NCBA bank

John Gachora's Salary: In May 2019, John Gachora was appointed as the chief executive officer of NCBA Bank, a unit that was created from...

Most affordable and safest estates (and places) to live in Nairobi

Most affordable and safest estates: With the higher costs of living which is currently prevalence in Kenya, you probably want to live a comfortable...

Qatar’s Sh. 131 billion Rwanda airport set to beat JKIA

Bugesera International Airport: Rwanda and Qatar have entered into a partnership that will see the building of Sh. 131 billion Bugesera International Airport outside...

Chef Mathew Gathua: How I started Valentine Cake House with Sh. 27,000

Mathew Gathua a baker by profession is the Founder of Valentine Cake House, Kenya's most popular go-to cake house that has been dominating the...