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Sunday, August 18, 2019

Digital marketing

Why Africa is world’s next e-commerce hub

Africa is the world's next e-commerce hub. The continent holds unexploited potential in digital trade that will not only impact lives, but also change the way Africans do business and the scope of intra-trade across the continent. This has...

EMAIL ETIQUETTE – A PROFESSIONAL’S PERSPECTIVE

EMAIL ETIQUETTE: A PROFESSIONAL PERSPECTIVE BY MILLICENT MELLO, AN EXPERIENCED BANKER AND BUSINESS WRITER Recently I found myself in a situation that required that I write a letter to a person who I have never met. There was a brief...

Web Design in Kenya: The ultimate guide for clients in 2019 and beyond

In this guide, I walk you through the steps to getting started with web design in Kenya. This will help you create a website that will sale & communicates for you and your business effectively. Are you looking to create...

Amali revolutionizes how cheques are processed in East Africa

Imagine you are a corporate that receives many cheques in a day. Typically, it would take dedicated resources to receive, capture, store, and ship the cheques to the bank! Now, imagine there was a solution that would enable you...

10 Requirements for Perfectly Optimized Blog Posts

10 Requirements for Perfectly Optimized Blog Posts It’s not enough to create high-quality, educational content for your readers. In order to maximize content marketing ROI, your blog posts need to be visible on Google when ideal prospects search for answers...

My housegirl watched CITIZEN TV even after they fired me: Terryanne Chebet

Former Citizen TV  business news anchor Terryanne Chebet started out as an actress before working as a news anchor for KBC, CNBC Africa and Citizen TV. Terryanne is an avid entrepreneur who doubles up as an adorable mum to two cute daughters. She wears many...

How to Approach Digital Marketing in Kenya

The power of the internet is limitless. Dissimilar to other forms of media, a website has the potential to reach anyone with online access, which is an estimated 950 million, or 15% of the world's population. The internet transcends counties,...

7 Proven Ways to Maximize E-Commerce Sales Using Email Marketing

So, you’ve launched your official e-commerce storefront and now you’re ready to assist customers as they come rolling in. From selling shaving equipment to offering custom picture frames, the Internet opens up a world of potential to you and...

10 Easy Ways to Manage your Business Email Inbox

Email was intended to make communication quicker and easier but sometimes it’s more of a hindrance than a help. We now spend too long at work checking emails, trying to find old emails, searching through relevant chains for the...

3 Ways to Boost Digital Marketing for Your Startup

1. Create a Plan with Content Strategy and an Editorial Calendar. Before you start your marketing and promotional efforts, you’ll need an action plan. Work with an experienced, SEO content strategist and publicist to create a plan that includes various...
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Latest News

Godrej Youth Empowerment Program Set to be unveiled in Kitui

With over 20,000 youth expected to be trained in hairdressing and beauty therapy under the Godrej Wezesha Youth program, the program...
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USERNAME Investment Ltd. CEO Crowned The African Business Personality

Reuben Kimani CEO, Username Investment Ltd was crowned the 2019 African Business Personality Award at the Voice Achievers Award gala dinner recently held at Louis Leakey Memorial Hall in...

Uhuru: Grade six pupils won’t sit exam to join lower secondary in Kenya

Lower secondary in Kenya: There will be no final exam for grade six pupils looking to join lower secondary. This has been announced by...

Shock as Sossion, KNUT officials kicked out of education conference

KNUT officials: The bad blood between education officials in Kenya and the Kenya National Union of Teachers (Knut) is far from over. On Friday,...

Kenya to start taxing YouTube, Netflix

Netflix in Kenya: Kenya is set to start taxing online streaming media services including YouTube and Netflix. This has been revealed by the Communications...