Digital marketing

Africa is the world's next e-commerce hub. The continent holds unexploited potential in digital trade that will not only impact lives, but also change the way Africans do business and the scope of intra-trade across the continent. This has...

EMAIL ETIQUETTE: A PROFESSIONAL PERSPECTIVE BY MILLICENT MELLO, AN EXPERIENCED BANKER AND BUSINESS WRITER Recently I found myself in a situation that required that I write a letter to a person who I have never met. There was a brief...

In this guide, I walk you through the steps to getting started with web design in Kenya. This will help you create a website that will sale & communicates for you and your business effectively. Are you looking to create...

Imagine you are a corporate that receives many cheques in a day. Typically, it would take dedicated resources to receive, capture, store, and ship the cheques to the bank! Now, imagine there was a solution that would enable you...

10 Requirements for Perfectly Optimized Blog Posts It’s not enough to create high-quality, educational content for your readers. In order to maximize content marketing ROI, your blog posts need to be visible on Google when ideal prospects search for answers...

Former Citizen TV  business news anchor Terryanne Chebet started out as an actress before working as a news anchor for KBC, CNBC Africa and Citizen TV. Terryanne is an avid entrepreneur who doubles up as an adorable mum to two cute daughters. She wears many...

The power of the internet is limitless. Dissimilar to other forms of media, a website has the potential to reach anyone with online access, which is an estimated 950 million, or 15% of the world's population. The internet transcends counties,...

So, you’ve launched your official e-commerce storefront and now you’re ready to assist customers as they come rolling in. From selling shaving equipment to offering custom picture frames, the Internet opens up a world of potential to you and...

Email was intended to make communication quicker and easier but sometimes it’s more of a hindrance than a help. We now spend too long at work checking emails, trying to find old emails, searching through relevant chains for the...

1. Create a Plan with Content Strategy and an Editorial Calendar. Before you start your marketing and promotional efforts, you’ll need an action plan. Work with an experienced, SEO content strategist and publicist to create a plan that includes various...