Digital marketing
End of an era: Zoom tells employees to return to office for work
Zoom is asking all its employees to return to the office for the first time since the 2020 pandemic began when the tech company...
Muthoni Njakwe: Cracking the Code: How to Master Social Media Algorithms and Boost Your Reach
Every single day, lots and lots of people share an incredible amount of content on social media. We're talking about billions of pieces of...
Muthoni Njakwe: Importance of Creating and Sharing Relevant, Valuable Content for Business Success
In this ever-evolving landscape of social media, trends come and go, however, one aspect remains constant: the importance of relevant and valuable content.
There is...
Muthoni Njakwe: Give to Get: How to Use the Principle of Reciprocity to Grow Your Business.
Reciprocity on Social Media: Reciprocity is not a marketing gimmick; it’s essential for successful relationships in business, leadership, and other spheres of life. Human beings...
Muthoni Njakwe: Strategies Businesses Can Employ to Thrive in The Digital Age.
Consumer behaviour keeps evolving with technological advancements, significantly altering the Business world. As a result of the technological impact influencing consumer behaviour, most businesses are...