Whatever your reason, changing your business name is a difficult task, and you run the risk of losing any brand recognition you do have. That said, when the positives outweigh the negatives, it can be done. Here’s how to go about it.
1. Research the new name
Start by checking the Registrar of companies portal. Use its search tool to see whether your new name is already registered by someone else.
If not, check whether the domain name is available using any accredited registrar. Ideally, if you are a for-profit business, you want a .com address, and if you’re nonprofit, you want a .org address.
2. Change licenses and permits
Nearly all businesses have licenses and permits with various levels of government. Contact each of the offices associated with those permits to learn how to change the name on those forms. Fees will likely apply.
3. Update your business documents
Change your branding to your new name and logo. This includes all business forms, signage, and your website. Contact your website administrator and ask them to redirect your site to your new domain.
4. Communicate with your customers
Sometimes a name change takes place because the company was purchased, new management assumed control, or some negative turn of events prompted a fresh start. As soon as possible, let customers know that you’re still open for business. Briefly explain (even celebrate!) why your business name has changed. This will help you retain their confidence and start building your new brand.