For a long time, Stevo Simple Boy has been planning to open his juice enterprise. The rapper recently made a big announcement about his new business venture on his Instagram page.
He wrote to his fans that the juice ‘Freshi Barida’ was ready for its maiden launch. The soft drink line will feature six distinct flavours; Pineapple, Passion Fruit, Mango, Watermelon, a Ginger Energy Drink and an original energy drink.
Taking to Instagram, Stevo conveyed that the waiting period is now in the past. He further called upon his fans to assist in selecting guests to invite for the launch.
“Wakati wa uzinduzi umewadia sasa…je ungependa tumwalike nani kwenye uzinduzi wa vinywaji zetu?” he wrote.
Last year, Stevo transformed his slang phrase ‘Freshi Barida’ into a brand and shared this significant news on his Instagram page.
The move came a few months after Simple Boy changed his management team over exploitation.
“Na Mungu akitujalia, zitakuwa madukani hivi karibuni tuzidi kuwa freshi barida (God willing, this brand will be on sale soon),” he said.
Some time ago, Stivo Simple Boy expanded his brand by launching merchandise inspired by the same slang, creating a thriving business that has gained popularity among Kenyans.
Stevo Simple Boy ventures into business with Freshi Barida Juice
The viral slogan originated from the singer’s interview with Mungai Eve and translates to mean “cool” or “fine.” Subsequently, he released a song with the same title.
The ‘Freshi Barida’ slogan is trademarked under Stevo Simple Boy’s name, and he holds exclusive rights for its use, as confirmed by legal authorities.
