Mark Zuckerberg did it! You can too! Mark Zuckerberg coupled knowledge with savvy internet skills to achieve success with what started as a small business and has grown to what we now know as Facebook.. With a good idea, knowledge of your market and the ability to utilize the internet to its full potential, even the smallest businesses can compete with larger business giants. Small businesses in Kenya represents an important economic segment and is an important factor in our economy. They are major contributors to job growth and form a huge block of the total outstanding business community and tax base.” However, the question still stands, how can small upcoming businesses excel with larger companies dominating every market? The following steps can potentially allow small businesses to see continued success.
Play Hard!
The best way to remain successful is to stand firm and command your space. Play on the fact that you created your business to serve a need for good, reliable products and/ or services.
Not only are you offering an authentic product or service, you are also creating employment opportunities, thereby helping individuals build their self esteem and provide for self and family.
Be Seen, Be Heard!
Your consumers want to see you. They want to see the face behind the product; they want to know your story and what led you to where you are now. They want to know your journey.
How has your brand’s products changed your life? Being present as the face of your brand, answering questions and telling the story of your journey gives both you and your brand credibility and authenticity.
Network!
Take advantage of the numerous business networking groups, attend business networking workshops which are often offered at local colleges and universities, attend events.
Talk, talk, talk and talk Some More!
Blogs and Social Media have the biggest influence when it comes to which products and services consumers will try to trust. So, it would be wise to start talking everywhere. Strike up a discussion or join one in progress on platforms such as Facebook, Instagram, blogs and forums within your niche.
Let people know about your brand, give suggestions, solutions and ideas to those you interact with. Interacting on these platforms also gives you the opportunity to reach out to individuals who are seasoned veterans within your niche. Reach out to them, ask questions and comment on their posts, many of them will answer your questions or reply to your comments with useful information.
Get out there
Meet like minded individuals who will help you brand your business, act as your word of mouth and possibly give you a different prospective on your business, which can ultimately help you accelerate on your path to success.