Popular comedian turned politician Jalang’o made millions from his YouTube and Instagram platforms.
At one point in 2021, Jalang’o revealed that in three months, he would make some Sh. 1.8 million through his YouTube channel. Jalang’o further said that on his Instagram channel, he would make up to Sh. 3 million per month.
“YouTube sent us our first cheque in three months of Sh. 1.8 million from ad revenue,” Jalang’o said. He made these revelations in an interview with fellow YouTuber, Tonnie Murithi.
This means that in a good month, his social media channels including Facebook were generating in excess of Sh. 4.8 million.
His YouTube channel had over 200,000 subscribers while his Instagram platform has close to 2 million followers at the time he made this revelation.
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“The YouTube Partner Program lets creators monetize their content on YouTube. Creators can earn money from advertisements aired on their videos and from YouTube Premium subscribers watching their content. YouTube has a 45/55 per cent sharing formula which lets creators keep 55 per cent of revenue generated from their content,” a related report said.
Jalang’o’s Bonga na Jalas weekly shows on YouTube became a major hit, attracting some of the biggest numbers among Kenyan YouTube content creators.
Jalang’o leveraged on the platform to attract revenue from both advertisers and YouTube’s monetization program. On Instagram, his revenues were mainly generated from adverts and endorsements. Jalango Instagram.