Robert Greene must have seen the sun before so many of us could even tell it exist. In his book, 48 Laws Of Power, he tells it all. The tricks, secrets, whats and hows about power. It goes without saying that being an entrepreneur makes you a leader by default. The mantle weighs heavily on you thanks to the responsibilities , sacrifices and time devoted to the course. The enthusiasm of being an entrepreneur has kept many awake in the night, figuring out how to maximize profits, minimize costs and expand their businesses.
Three out of every seven startups don’t get to see another day or two because they die as soon as they start, while some don’t get far before failure takes a toll on them. It’s always going good going great, the numbers adding up, the clientele growing exponentially until one day the business flips and everything goes haywire. All the efforts to resuscitate the business become futile and all one is left with are debts and a heavy dosage of depression. So what now?
Before it all crosses the Rubicon, Law 23 from Robert Greene’s 48 Laws Of Power could be your black Messiah. Here is how.
The Law states: Concentrate Your Forces;
“Conserve your forces and energies by keeping them concentrated at their strongest point. You gain more by finding a rich mine and mining it deeper, than by flitting from one shallow mine to another — intensity defeats extensity every time. When looking for sources of power to elevate you, find the one key patron, the fat cow who will give you milk for a long time to come.”
There is always that temptation that tags along high profits for SMEs. The appetite to expand your niche and conquer the market becomes insatiable. At this point in time, as an entrepreneur you must tread carefully on this grounds because its very dangerous. If your Mitumba business is putting more money on the table, be slow to try your hands in agribusiness just because your friend has one that is up and running already, lest you watch your capital get charred to ashes thanks to your impulsive decisions. The idea is to maximize on your strengths as an SME until you are big enough to take big risks without batting an eyelid. You wanna see tomorrow as an entrepreneur? Don’t run away from the baby steps and struggles of starting small.
Concentrating on your efforts is one way to increase your revenues without necessarily diversifying. Markets are always changing in terms of prices, products and services. Be the speculative and proactive type. Let your forte be unbeatable by your competitors. Investing in your business strength will be your umbrella when the rains start beating you hard. Without forgetting the idea of outsourcing, you are as good as your level of expertise. You need the help of other experienced self to handle hiccups and that guarantees you competence. Outsourcing will bring you up to speed with your objectives and business goals.
That bird in hand is worth more than those chirping in the bushes distracting for your attention.