Leading business and marketing platform Bizna Kenya has launched a platform to help small businesses expand their customers beyond the traditional reach.
Dubbed Bizna Directory, the new platform allows businesses to exhibit products and services they offer while helping consumers to access essential products and services with ease.
The platform provides space for different business categories, including Beauty & Fashion, healthcare, Internet & Web Services, shopping & retail, and advertising, among others.
Bizna Directory also allows buyers to search for the items and services they want while giving small businesses that do not have an advertising budget an opportunity to market themselves free of charge.
Commenting about the platform, Bizna Kenya Chief Executive Officer (CEO) Tonnie Mello affirmed its potential in improving operations for businesses, entrepreneurs, and professionals.
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”The Bizna directory is a tool that connects buyers to a wide pool of product and service providers. The platform will continuously improve to ensure that quality products and services will be offered at the most affordable rate,’’ said Tonnie.
Businesses can interact with customers by display of contact information. All businesses have free access to the platform.
Among the businesses that have already utilized the platform for marketing are in Beauty, Technology, and healthcare sectors.
Why list your business on Bizna Directory
Bizna Directory is an effective platform for your business to;
- Increase customer reach
- Create awareness about products or services
- Increase sales and demand
- Link with other businesses and suppliers
- Gain an advantage over competitors.
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The latest development is in line with Bizna’s core purpose of improving the quality of life by marketing and promoting access to better goods and services under its motto, Better Business. Better Life.
Since it was established in 2014, Bizna has been at the forefront of offering solutions to some of the challenges hindering SME expansion in Kenya and Africa at large.
The platform has for years been lauded for its immense contribution to offering marketing solutions and enterprise development services to businesses.
In 2016 Bizna won the Bloggers Association of Kenya (BAKE) Business Blog of the Year and was nominated for the Social Media Awards (SoMA) Biz Yangu Category in the same year. The platform was also nominated for BAKE Business Blog of the Year in 2018 and 2019.
