Naivas Supermarket has reported a full year net profit of Sh2.4 billion. This net profit was for the period that concluded on June 30 2025. The Naivas Supermarket full year profit represented a growth of 43.3 percent from the Sh1.68 billion that was posted in the same period the previous financial year.
According to the retailer, this profit growth was driven by increased sales and an expansion drive. The financials of the company have been announced as part of the Mauritian Conglomerate IBL Group’s financials.
IBL Group holds a stake in the consortium that currently owns a majority stake in the Kenyan retailer.
According to the disclosures, sales at Naivas had grown by 26.6 percent to hit Sh113.48 billion in the year from the Sh93.31 billion sales that were recorded in the same period the previous year. During the period, expenses increased by 21.2 percent to Sh111.06 billion.
“Naivas increased its turnover, led by new store openings and increasing consumer demand. Despite early headwinds in 2025, it pursued its expansion and is now operating 108 outlets in strategic locations in Kenya,” IBL Group said in its disclosures.
“Naivas continued investing in technology to support its growing network and operational goals. An ERP (Enterprise Resource Planning) is optimizing costs and aligning operations across Naivas’ branches, allowing it to deliver faster, more personalized shopping experiences.”
IBL Group holds an indirect stake of 37.33 percent in the retailer. This stake us held through Mambo Retail which is an investment vehicle that is co-owned by IBL and French fund Proparco and German fund DEG. As an investment vehicle, Mambo Retail holds a 51 percent stake in Naivas.
The retailer has been expanding its branch networks as it cements its position as the top retail chain in Kenya. It opened its latest branch at the OUR Mall along Magadi Road in Nairobi, bringing the total number of its branches to 111. The opening of this branch came as Naivas marked its 35th anniversary.
“Every new store represents more than just expansion. It is a chance to bring our customers closer to affordable, world-class shopping experiences that feel authentically Kenyan,” Naivas Operations manager Stanley Kariuki had said.
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