Coca-Cola Beverages Africa Kenya continues to drive its sustainability agenda of recycling PET through PETCO Kenya and other programmes like waste segregation at source initiatives. Our vision of a World Without Waste has shown positive trends in collection and recycling, currently trending at almost double the 72% achieved in 2020.
CCBA Kenya Public Affairs and Communications Director Susan Maingi said the company had achieved this exceptional recycling performance by helping to create a circular economy for plastic waste through accelerated collection efforts and buy-back centres, creating value for plastic waste and incentivising people to collect and return it.
“Building a circular green economy enables recycling and draws in communities and other stakeholders in a collaborative effort, creating sustainable employment at the grassroots level and helping to solve the world’s plastic waste problem at the same time,” said Susan.
“At CCBA, we are a proud industry leader in developing increasingly sustainable ways to manufacture, distribute and sell our products.
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“Our aim is to create greater shared opportunity for the business and the communities we serve across the value chain.”
CCBA has made its ambitious recycling targets a top business priority, alongside key performance metrics for growth and profitability. This is in line with the Coca-Cola system’s vision of a World Without Waste and commitment to help collect for recycling a bottle or can for every one it sells by 2030.
Coca-Cola has also set a target to make all its consumer packaging 100% recyclable globally by 2025 and to use at least 50% recycled material in its packaging by 2030.
Coca-Cola Beverages Africa in Kenya continues to support the segregation of waste at source in malls, residential areas and marketplaces by providing collection bins and linking these with a recycling partner.
In Nyayo Estate Embakasi with about 5000 households, in partnership with the Nyayo Embakasi Residents Association (NERA), the company provided mesh bins and gunny bags for residents to separate plastic waste, while driving awareness of the circular economy for PET.
The company also provided collection centres with essential equipment such as weighing scales, gunny bags and PPE, supporting seven collection centres in Kisumu, 12 in Nairobi, one in Naivasha and one in Nyeri.
This initiative also created and promoted employment opportunities for women and youths in these communities.