Safaricom has introduced a business platform for Micro, Small, and Medium Enterprises (MSMEs) to help them scale their businesses.
Dubbed “Grow with Safaricom Business,” the new platform will offer MSMEs an opportunity for knowledge-sharing and collaboration to scale their businesses.
The engagement forums will be held through a series of workshops and seminars throughout the year where MSMEs will exchange ideas on how they can leverage digital technologies to enhance their market reach, streamline operations, and establish a strong brand presence online.
Moreover, experts will offer guidance on navigating regulatory requirements for sustainable growth and compliance.
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“Through the Grow with Safaricom Business series, we aim to empower MSMEs with the knowledge and skills needed to sustainably accelerate their growth and overcome challenges such as digitization, limited market access, regulatory barriers, and brand building.” Safaricom Chief Enterprise Business Officer Cynthia Kropac stated.
In addition to educational sessions, the platform will facilitate networking opportunities for MSMEs to connect with peers, industry experts, and potential partners.
“We want to grow this series to offer an opportunity for MSMEs to leverage on our extensive network, experience, and commitment to innovation to grow and thrive in this digital era,” added Ms. Kropac.
