Many Kenyan entrepreneurs can attest that starting a business in Kenya is a leap of faith driven by the labour of love for making lives better. It is a calculated gamble on a dare to be different, challenging the status quo and leaving your mark.
Tabitha Ndaka is one of those who have dipped their toes in the ecstasy of witnessing a creative idea come to life for the enhancement of the lives of those around her and the community at large.
She is the founder of WaridiPure, a natural beauty brand dedicated to the creation, marketing and selling of pure coconut oil for skin and hair.
She wears very many hats; an accountant by profession, a trained hotelier and most importantly, an entrepreneurial coach. She leads The Entrepreneur Boardroom helping other venture owners build their businesses.
Founding Waridipure was a result of personal need when she had just become a mother. She needed pure coconut oil for her son, a product that she had used for the entirety of her upbringing.
A friend connected her to coastal women who engage in the craft. The coconut oil she received was of high quality and it soon became a staple for her family.
“As I used the oil, I noticed that every woman who visited me would ask about it. I even began using it as a massage oil for my son, and it quickly became an essential part of our daily routine,” Tabitha Ndaka told Bizna Kenya.Â
This was Tabitha’s ‘Aha’ moment that would go on to shape her career in entrepreneurship. Starting the business was both challenging and rewarding. Despite having prior experience in business, this was the first time she engaged in the beauty industry.
To bridge this knowledge gap, she connected with industry professionals to learn the ropes, which further strengthened her resolve to create a meaningful brand. For Tabitha, building WaridiPure has been about delivering value and creating products that customers can trust.
Her business philosophy is as simple as it can get; Beauty should be as pure as nature intended. WaridiPure’s coconut oil is crafted to nourish both skin and hair without the use of any synthetic ingredients.
Tabitha Ndaka also acknowledges that her business is beyond personal beauty as it prioritizes sustainability. Her products are 100% organic, ethically sourced coconut oil that retains nourishing properties.
The coconuts are sourced via environmentally conscious practices. WairidiPure’s transparency in production and dedication to ethical sourcing has earned the trust of customers who appreciate the brand’s openness about what goes into every product.
Customer testimonials have mostly revealed that they have seen changes ranging from dry patch treatment to soft skin and radiant hair, showcasing the product’s quality. WairidiPure is focused on offering an accessible luxury experience without compromising affordability.
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“We believe that everyone deserves a touch of luxury. WaridiPure offers premium beauty solutions that won’t stretch your budget,” she added.
The business’ main product lines include:
- Coconut oil – Versatile moisturizer perfect for hair and skin, known for its deep hydration and nourishing properties
- Coconut lip balm – provides lasting moisture with a subtle, natural flavor.
Nonetheless, Ndaka’s sojourn has not been without its lessons, which she gladly shares with aspiring entrepreneurs. She believes failure is a teacher who provides the chance to improve.
It is also important to know your market, build a strong network, stay adaptable and manage finances carefully. Above all, she believes in delivering value, knowing that happy customers are the foundation of any successful business.
Over the next 5 years, WaridiPure seeks to expand its product range to include coconut-infused shampoos, lip glosses and other products that will cater to a diverse audience of all ages.
The brand has developed packaging tailored to different users such as playful, colourful designs for kids and sleek, masculine options for men, Their products are also compact and easy to carry.
Tabitha Ndaka also seeks to create a community around WaridiPure by engaging clients through workshops, collaborating with artisans and crafting educational content that fosters a shared commitment to natural beauty.
“WaridiPure is more than just a brand, it’s a community… Join us on this journey as we redefine Beauty with WaridiPure, where coconut magic meets invocation, accessibility, and sustainability for everyone. Together, let’s celebrate the beauty in every moment.”
