If you are a true sports fan, you would know that this entertainment industry is a huge one. It is multifaceted, multidimensional, and earns a hell lot of revenue. There is more that happens in the background than what we see in the court or the field.
Famous players like Ronaldo or Messi themselves become a huge employment sector. So, in this context, you must remember that a huge section of money in this sector comes from partnerships, sponsorships, and brand endorsements. The rest comes from ticket sales and broadcasting rights.
You can also be a part if you bet actively. Even if you do not, you might give a shot at https://www.telecomasia.net/sports-betting/tips/football/ which allows you to do betting from the confines of your own home. Let us take a quick look at some of the biggest brands in the world of sports.
Nike
Founded in 1964, in Oregon, USA, Nike is still the biggest brand of sportswear all over the world. Its main product is sports shoes. With the sales of every kind of sportswear, it currently earns a revenue of around 45 billion dollars. So, it is quite easily the leading name in the sportswear market leaving everyone else far behind. Despite shoes being mainline, Nike now has a lot of other lines which even include sweatshirts and shorts.
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Adidas
Next to Nike, the second name in the sportswear market all over the world is Adidas which takes its name from its founder Adolf Dassler. Like Nike, the chief production of Adidas is also shoes for different kinds of sports and it earns revenue of nearly 24 billion dollars. It was established in 1949 in Herzogenaurach, Bavaria, Germany. However, compared to Nike, it is a more generalized brand that has now launched an assortment of products for daily lifestyle as well.
Puma
This is another sportswear brand that took birth in Herzogenaurach, Bavaria, in Germany. It was founded by the brother of Adolf Dassler who founded Adidas- Rudolf Dassler in 1948. The main product of Puma too is shoes but in terms of sales, it is a lot behind Nike for it earns a revenue of around 6.2 billion dollars yearly. Originally, both the brothers had founded the company and led it together. However, after certain disagreements, they split and established their companies. While Puma is much smaller than Adidas, it still holds third place in the global sportswear market.
Under Armour
Among the top few ones, this might as well be the newest one for it was established only in 1996. It is based in Baltimore, Maryland, USA. Its chief product is also shoes and it is only a little behind Puma for it earns revenue of 4.5 billion dollars yearly from its sale across the world. However, it does not exclusively sell shoes. It might be new and smaller but it is rising extremely fast in the market and has shown exceptional growth in the market of both sporting footwear as well as a garment.
Which one is your favorite?