Each year, Kenyan universities churn out thousands of graduates who face tough job markets due to the country’s high unemployment rates.
Some, however, take a creative approach by starting their own businesses in fields entirely unrelated to their academic studies, as a way to stay afloat.
Wilson Mwangi is a prime example of graduates who have embraced this example of journey. He combined his artistic passion, creativity and technical expertise into a niche business enterprise.
Despite holding a degree in Information Technology, he has ventured into different fields as a tattoo artist, permanent makeup specialist, web developer and content creator. He operates his tattoo studio, WillyInk, in Thika area of Nairobi.
“I’ve always been drawn to businesses that give me room to create. Tattooing was an opportunity to express myself while helping people tell their own stories through art,” Wilson shared with Bizna Kenya
For 6 years, Mwangi has honed his skills, creating tattoos that resonate with clients and increasing their confidence through microblading and permanent makeup. Initially, his IT background directed him into the web development path, which he’s done for more than 8 years before branching into tattoo artistry.
While Wilson still relies on his IT skills, he taught himself tattooing, permanent makeup, and digital marketing.
“It wasn’t easy at the beginning. Like many new entrepreneurs, I faced challenges convincing people to trust my work. But I kept at it, focusing on quality and client satisfaction,” he admitted.
Over the years, Wilson has earned a strong reputation for his skill and dedication. At his studio, WillyInk, clients can access a range of services beyond tattoos. They include microblading, body piercings and tattoo removal.
“I want my clients to leave satisfied, knowing they’ve gotten the best from me,” he says.
Beyond his shop, Wilson is a content creator. He shares his work on platforms like Instagram, TikTok, YouTube and Facebook where he showcases his artistry to a wider audience.
“Social media has been a great tool for me. It’s helped me meet clients I never thought I’d reach,” he explained.
Like many jobless university graduates, lack of capital was a harsh reality that threatened Mwangi’s creative space from manifesting. He revealed that he used what he had, creativity and skills only, to get started.
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“When I started, I didn’t have everything I needed, but I began anyway. That’s the advice I give to anyone looking to start something, just begin. You’ll learn and grow along the way,” he advises.
In the future, Wilson holds big dreams for his enterprise as he envisions it becoming a brand and one-stop shop for creative services offered to citizens.
“For me, it’s all about creating something meaningful for everyone who walks through my doors. I’m grateful for the journey so far, and I’m excited for what’s to come.”
