Exclusive to Orange Telkom Kenya, the Orange Klif will retail at KSh. 3,999. This dual SIM device has data, voice and messaging capabilities.
“The Orange Klif’s launch is part of our broader long-term strategy of ensuring our network expansion into the country is supported by the provision of quality, competitive devices for our entry level customers,” says Orange Telkom Kenya CEO, Vincent Lobry, adding that the pricing of the Orange Klif goes to demonstrate the company’s commitment towards opening up the “smart phone space to aspiring smart phone owners to have that ‘smart’ experience.”
“Their Internet experience will be powered by Mozilla that ensures great usage across platforms,” adds Lobry.
The Orange Klif is typically characterised by the pay-as-you-go metric, offering predictability of data costs through an all-inclusive tariff at a price that sets a new benchmark.
“Customers seeking to upgrade from 2G feature phones to 3G smartphones can enjoy the benefits of multimedia and online usage without experiencing bill shock. A typical data bundle will be up to 500MB per month for four months, with the opportunity to top-up when reaching the end of that bundle,” says Lobry.
Content and services
The smartphone will also provide access to a range of compelling content, including established Orange services such as the Star Africa entertainment portal, the Orange Football Club as well as partner services like Dailymotion; the video sharing service. Additionally, customers will have access to the burgeoning Firefox Marketplace, providing access to thousands of mobile device applications.
Orange Klif provides enviable experience to smartphone newcomers. The Orange Klif promises an enviable introductory smartphone experience featuring the latest Firefox OS, ample screen size with its 3.5” HVGA screen and 2 mega pixel camera. With its 1300mAh battery offering 810 hours of standby, the smartphone also provides a reliable companion when on the move.
“Although the smartphone revolution is well under way across the African continent, there remains a proportion of the population that so far has been underserved, not just because of the cost of handsets, but because of concerns about data costs. By scooping up all the costs into one, incredibly priced digital offer, we hope that critical access to the mobile Internet and all the opportunities that that opens up, will be within reach of many more people,” says Lobry.
Orange Klif has also been successfully launched in other twelve Orange markets in Africa: Egypt, Senegal, Tunisia, Cameroon, Botswana, Madagascar, Mali, The Ivory Coast, Jordan, Niger, Mauritius and Vanuatu.
The phone’s launch follows a successful trend in the delivery and marketing of Smart phones in the region with the Orange Group witnessing a doubling of smartphone sales in 2014; representing a 35 percent slice of total handset sales.
Since launching its first smartphone in the region in 2010, the Orange Group has sold more than a million smartphones to date, attributable to the company’s strategy to launch the right device at the right price to the right customer at the right time.