DStv Kenya loses 84pc of customers in one year after price hikes

Pay television service provider MultiChoice lost more than 84 percent of its DStv Kenya customers in the year to June 30, 2025. This is after the company that owns DStv and GOtv implemented price hikes that subscribers couldn’t keep up with.

According to the latest data from the Communications Authority of Kenya (CA), MultiChoice had 1.19 million active subscribers as at June 30, 2024. As at June 30, 2025, this number had fallen to 188,824, representing a drop of about 84.13 percent.

In August this year, MultiChoice slapped subscribers with price hikes of up to Sh700. This increase came barely months after the company hiked the prices by up to Sh500 in November last year. In April 2024, the company had also reviewed its prices upwards.

In the August review, the Premium package was hiked to Sh11,700 up from Sh11,000. The package had previously been hiked from Sh10,500 in 2024. This means that within nine months, the cost of subscribing to this package increased by Sh1,200.

Subscribers on the Compact Plus package were asked to pay Sh7,300 up from Sh6,800. In November 2024, this package had been hiked from Sh6,500 to Sh6,800.

On the Compact package, viewers were told to pay Sh4,200 which was Sh300 more than the previous price of Sh3,900. Last year, this package had been hiked from Sh3,700 to Sh3,900.

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On the Family package, subscribers coughed up Sh2,250 from the current Sh2,100. In the latest review, the cost of this package had been hiked by Sh150. Last year, it had been increased by Sh100 from Sh2,000 to Sh2,100 per month.

“These changes are part of MultiChoice’s annual subscription review, which is conducted with great care to ensure customers receive the best of both local and international content,” MultiChoice had said in a statement. “The company aims to keep these adjustments sustainable while continuing to provide quality services to its customers.”