Entrepreneur Brit Morin is the founder and CEO of  Brit + Co, which she founded in 2011 after working at Google and Apple. She oversees a community of over 125 million users and over 100 employees at the company’s offices in New York City and San Francisco.

Morin, who was named to Forbes’ 30 Under 30 list and awarded Glamour’s Female Entrepreneur Innovator, is also a partner at early-stage investment fund Slow Ventures.

Here are the tips for making a business last:

1). What’s a strategy to keep focused?
Don’t lose sight of your mission. When I first started Brit + Co, I would get very caught up in the ups and downs of every day. Especially with a business that I’ve put my name on, it’s easy to take criticism personally or to feel responsible when anything goes badly. However, I’ve learned to stay focused on our mission of igniting creativity in women and empowering them to use it to shape their lives. That keeps me both focused and motivated.

2). When you were a kid what did you want to be when you grew up?
I’ve always been very entrepreneurial. As a kid, I wanted to be an inventor. I was always writing down inventions, tinkering with whatever I could find at the house, and thinking about problem-solving. I was also the Girl Scout Cookie Seller of the Year when I was 9 and later went on to be class president in school. I have pretty much been destined to run a company like Brit + Co from the start.

3). Who has influenced you most when it comes to how you approach your work?
I’m not most influenced by any one person, but rather by all the leaders I’ve ever met. I’ve been fortunate to get to know hundreds of executives at Fortune 500 companies, and have also been fortunate to know hundreds of entrepreneurs. Each of them has unique leadership qualities that I admire, and I hope I take a piece from all of them into my leadership style.

4). What was your first business idea and what did you do with it?
I had a CD burner before a lot of my friends, so I volunteered to burn them a custom mix of songs for $10 a CD. The money came pouring in like hotcakes.

5). What was an early job that taught you something important or useful?
When I was in high school, I worked at a tennis pro shop at a country club. For some extra cash, I learned to string the tennis rackets myself and was paid per racket, so I mastered the technique to maximize my pay. This taught me that sometimes you have to think outside the box, or job description, and find creative solutions to maximize results.

6). What’s the best advice you ever took?
Make your passion into a career and don’t let anyone bring you down for trying to do something good for the world.

7). What’s the worst piece of advice you ever got?
I think you’d be more successful if you just tried to be a celebrity and not a CEO.

8). What’s a productivity tip you swear by?
Learn to sleep on planes. I’m based in San Francisco but travel to New York every few weeks, and red eyes help me make the most of my time.

9). How do you prevent burnout?
Always make time to unplug and take breaks. Being present when I am with my family and keeping up with hobbies that I’ve always been drawn to help me recharge and be productive at work. There’s a reason that “adult coloring pages” have become so popular — creativity is one of the top stress relievers out there.

10). When you’re faced with a creativity block, what’s your strategy to get innovating?
I’m not the type of person who can just look at a blank sheet of paper or blank Google Docs and come up with an idea. I love to do some inspiration research first. Sometimes that means I go to a place like Pinterest or Brit + Co, sometimes I go outdoors into nature, and sometimes I’ll just go shopping to see if I can spot products that spark an idea. Creative inspiration is all around us, we just have to be looking for it.