1. Create a Plan with Content Strategy and an Editorial Calendar.
Before you start your marketing and promotional efforts, you’ll need an action plan. Work with an experienced, SEO content strategist and publicist to create a plan that includes various types of content relevant to your target market. This involves researching your audience, the competition, your industry, and more.
Once the research process is finished, you and your team will develop specific types of content via social media, articles, e-mail campaigns, white papers, case studies, Infographics, podcasts, videos, newsletters, press releases, events, and more. From this, you then create an editorial calendar outlining what content is published throughout the year relevant to your specific goals and marketing-schedule.
2. Promote Valuable, SEO Content and Messaging – Regularly.
Having great content is not enough to build buzz. You also need to promote and market it to the right people at the right time. In addition to the above, including full, public-relations-activities in your Action Plan. Based on your editorial calendar, certain content will be promoted at certain times.
And instead of just distributing an SEO press release and hoping for the best. Your publicist should pitch exclusive stories to targeted media-members at specific times. This is how you obtain feature stories and publicity that brings results.
3. Track Results.
As you move forward with the activities above, it’s essential to put tracking mechanisms in place. Set up Google Analytics or other software to monitor Website traffic, e-mail clicks, social-media hits, and more.
This will give you valuable information about your target market and tell you what content is most popular. Then, you can give them more of the data they want to see and get rid of the content that does not work – right away.
Start Boosting Sales, Awareness, and Credibility for Your New, Business Investment Now!
While you have already put a lot of time and effort into your new business investment, the work has just begun. Now, it’s essential to develop an Action Plan that includes all of your content strategy, public relations and marketing activities for the year ahead.
Once this is in place, you can actually target the right people at the right time with the right messaging. Then, you avoid wasting resources on activities that don’t work.
Get your team of experts together, develop your content and PR strategy, monitor the results, and make changes as necessary. Soon, you will build word-of-mouth you can’t buy, and your business investment will be catapulted to the next level of success!