Friday, July 19, 2024

How I built multi-million Bountiful Safaris with Sh. 6,000 salary

Bountiful Safaris: BY MAGGIE NJUKI: To think that Sh. 6000 is enough to start a company is audacious but this is exactly what Esther Njeri Njoroge thought. The bold lady is the director and CEO of one of the leading tours and travel operators in the country, Bountiful Safaris.

But how did she get there?

Esther spent her early years in Bogita, Thika town before her family moved to Nyahururu in Nyandarua County. Life wasn’t easy growing up. Esther had to stay with relatives several instances to enable her to attend school.

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After high school, her parents managed to enroll her at the University of Nairobi for a social science degree. Two years down the line, Esther secured an internship at an NGO that did community service that also had a lodge in Narok County that they managed. Little did she know that it was her internship that would define her journey to prosperity.

A few months into her industrial attachment, a position as a travel consultant for the lodge fell vacant and Esther was asked to sit in before they could find a replacement. Being a fast learner, she quickly got acquainted with the position and soon enough started earning a salary.

“I was paid Sh6000 per month – a salary I continued to earn for the next three years until it was raised to Sh10, 000. I was not able to finish my degree due to the nature of the working hours,” Esther says.


“I used to walk from Nairobi’s Upper hill to Ngara so as to save the little that I earned,” she continues.

She did not despair. Instead, she approached a webmaster with the brilliant idea of setting up her own website to market her own tours and travel company. It went by the name Bountiful Tours and Travel Safaris. She later shortened it to Bountiful Safaris. It was going to cost her Sh25, 000 in total, and since she could not put together the whole amount, she started paying with installments of Sh1000 every month.

Three years later, in 2009, the second born in a family of four left the company for another tours and travel company that was now paying her Sh 15,000.


“The second job was much better than the first one since I earned commissions. By the end of the month, I would take home up to Sh70, 000,” she remembers.

Even with a better paying job, her tribulations were far from over.

“My boss, just like the previous one, used to belittle me. He severally told us that we only came into the office to warm the seats,” she says.

The tours and travel company was owned by a couple who indiscriminately meted out words of abuse to their staff members.

The more she stayed, the more she endured hardships at the workplace.

“I remember an incident in the office whereby my boss (the wife) told me blatantly before everyone that I should just quit and go open a brothel since that was the only field she felt I would prosper in,” she says.

“That was it, the following month which was November of 2013, I quit employment with no plan of what I was going to do next,” she continues.

All this time, Esther had been documenting her tribulations in a journal. Without a job and with no savings to kick-start her own venture, she would go through her journal which dated back to her childhood, and with time she became suicidal. She became suicidal because her whole life had been difficult and going through the journal only reminded her of how hard it had been.

One day, she took a bunch of painkillers with the intention of ending her life and subsequent suffering.

“Unfortunately it did not work,” she laughs. “My friend found me unconscious in the house and rushed me to hospital. The doctors gave me at most two hours to live due to the damage the drugs had caused on my body.”

She left the hospital a week later.

In December of 2013 and after much encouragement from her mother, things started looking up. Someone suggested that she open a Facebook page to build traffic to her tours and travel website as she started seeking her own clients. And just like that, the Facebook Page Bountiful Travels was born. It currently boasts of over 62,000 likes. “My big break came when I booked a particular group for an excursion in Mombasa and they referred me to an embassy that was looking to have a similar excursion,” she says.

“They wanted to deposit a million shillings as part of the payment immediately so they requested that I send them my bank account details- I didn’t even have a bank account!” she adds.

She called a friend who worked at a bank and was able to open a bank account immediately, successfully jumping the first hurdle. The second hurdle was when the clients said they wanted to come to the office, which she also didn’t have. Again, another friend came to her rescue by allowing her to use his office in upmarket Kileleshwa. She would use the office for the next two months until she was able to set up her own office in Westlands.

“My elder brother paid my rent for the first three months, and that’s how Bountiful Safaris was born,” she says exuberantly.

Due to the hardships she endured in employment, Esther strides to make it better for others behind her and especially women.

“I now have 12 employees and I would never put them through what I went through”

She, however, admits that it hasn’t been smooth sailing ever since.

“I remember approaching tour destinations and they would brush me off. Some said I was too young and inexperienced while others said I was too new to the market.”

With time now, she has built a name that commands respect from the same tour destinations that brushed her off as well as her competition.

Other challenges she continues to encounter is when prospective clients assume that holidays are a reserve of the rich.

“While many people assume it’s a costly affair to go on a holiday, our work at Bountiful Safaris is to demystify the notion by offering affordable holiday packages available for either domestic tourism or otherwise.”

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Over time, Esther has learned to be more persistent and now goes out of her way to mentor others of the importance of pushing on.

“Nothing is impossible as long as you have the drive, and trust in God.”

Looking back, she couldn’t be gladder she pushed on.

Esther is set to travel to London in November to receive an award in which Bountiful Safaris was feted as a unique tour operator in the Luxury Tour Guide awards.

“God’s grace has been sufficient,” she beams.

Esther plans on growing her business by opening several other branches outside the country.

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  1. Hi Bountiful Safaris. I love your story congratulations. Can you mentor someone with the desire to open up such a business. plz ive always been interested not knowing where to start

  2. Hallo bountiful safaris, I love your story,it’s so touching and encouraging, have registered my business but now not knowing where to start

  3. Awesome , incredible… Left me in tears and a renewed zela and anergy for my dreams…dreams are valid!!! Big up Esther!!

  4. What a story??? So inspiring. To operate my own Tours & travel agency is what has been my desire. Could you please guide somebody on where to start.

  5. Where did get that idea of starting your own company because you might be even having capital but no idea

  6. Congratulations you are inspation to me but how have position youself to continue to do business in the 4th industrial revolution… Please contact me it’s urgent I don’t want you to say nililikuwa nafanya biashara nzuri lakini sasa mambo magumu….I don’t want any African woman to be a spectator let’s join forces… It’s Mama Rose Founder and President of Business Shower a Pillar for Women in Business!

  7. There is always a little possibility to even what seems impossible.but it takes one’s determination to see and capitalise on that little possibility

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