Edwin Dande is the CEO of Cytonn Investments, an alternative investment management and real estate company.
Mr. Dande, together with his colleagues exited Britam and formed Cytonn in 2014. Today, the investment firm has more than $800 million in assets under management. It is primarily focused on offering alternative investment solutions to global institutional investors, individual high net-worth investors, local institutional investors and diaspora investors interested in the East-African region. Its investment solutions are based on four main products: real estate, structured solutions, private equity and advisory.
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Here, Edwin Dande offers three steps that you should follow to successfully start and succeed in business.
To grow a business you need to follow four simple steps.
Deliver
First, the key driver for getting into business has to be delivering a service or product that solves real problems for people, hence making the world a better place to live.
If you start with the goal of making money or the desire to be self-employed, you’re likely to fail.
Get a strategy
Second, you have to have a strategy – simply, how to do it. You need a clear road map of how you will achieve your vision.
Have a team
Third you need a team that works together, and finally, you need for focus hard on execution