Saturday, September 23, 2023

Isuzu names new special vehicle models after Eliud Kipchoge

Local vehicle assembler, Isuzu East Africa, is preparing to introduce their “Eliud Kipchoge 1:59” Special Limited Edition vehicle for sale to the public.

The limited model will be sold as a tribute to Olympic Marathon champion Eliud Kipchoge, after whom it has been named.

According to Isuzu East Africa MD, Rita Kavashe, the ‘Eliud Kipchoge 1:59’ Special Limited Edition vehicle will only be released in 159 units.

This exclusive D-Max edition serves as a tribute to Kipchoge’s remarkable athletic career.

“These will be limited editions for customers interested in these types of vehicles,” she said.

Isuzu announced that the 159 units of the Limited Edition vehicle will be sold on a first-come, first-served basis.

Each vehicle will feature Eliud Kipchoge’s original signature engraved on the body frame to commemorate the legendary runner’s achievements.

Spanning half a decade, Eliud Kipchoge has been the brand ambassador of Isuzu Company in Kenya. The 159 units are inspired by Kipchoge’s record-breaking victory in the INEOS marathon on the bespoke Vienna course.

He made history by becoming the first man to run a marathon in under two hours, covering 1:59:41.

“We want to celebrate Kipchoge’s success in a different way as a company considering that we have gained a lot since our partnership started in 2017,” Rita Kavashe noted during the model’s launch.

The price tag for the Eliud Kipchoge 1:59 Special Limited Edition D-Max is expected to be around Sh. 5 million. Kipchoge will be the first to drive one, with the number plate 001.

During his speech at the model’s launch, Kipchoge emphasized the importance of developing a mindset for success, citing integrity, self-discipline, belief in oneself and having the right character as crucial factors to achieving greatness.

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“Isuzu embraced me before all these achievements. They have been with me all this time in training,” Kipchoge said.

“Knowing who you define yourself better and in your own language. Writing what you want to do down will remind and guide you always.”

“Setting goals is a temporary measure but having the right systems help achieve them is permanent” he asserted in his motivational speech.

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