Jaza Supermarket has made history after becoming the first retail chain in Kenya to open six outlets within a single day, setting a new benchmark in the country’s fast-evolving supermarket industry.
The discount-focused retailer executed the rapid expansion on Thursday, April 23, 2026. The rollout pushes Jaza’s total number of branches to over 25, further strengthening its growing footprint in key residential and commercial areas.
The newly opened outlets are located at Evergreen Square along Kiambu Road, Thindigua Center, Madaraka Shopping Centre, Utawala Shooters, Bahati Heshima Avenue, and Manyanja Road.
Speaking during the launch, Jaza Supermarket Founder and Director Willy Kimani said the aggressive expansion is a strategic response to the rising demand for affordable household goods across urban and peri-urban markets.
Jaza, Kenya’s youngest and fastest-growing retail chain, is known for its low-price model and focus on locally-made products.
Under this approach, the retailer offers products from various brands, one of which is from its own line.
To keep prices competitive, Jaza packages essentials such as sugar, soaps, detergents and tissue paper under its own brand, enabling it to pass on cost savings to shoppers.
Additionally, unlike the normal retail space where suppliers get paid after sales are made, Jaza suppliers are reportedly paid in advance with 100 percent local sourcing.
Since its launch in November 2023, the supermarket chain has experienced rapid growth in various parts of Nairobi and Kiambu counties.
Among the areas the retailer has opened outlets are Buruburu, Kayole Mihango, Githurai 44, Kayole Soweto, Pipeline estate, Utawala, Lang’ata, and Mirema, among others
The record-breaking expansion reflects the chain’s ambition to position itself as a leading player in the value retail segment, as consumers increasingly seek supermarkets that offer convenience and cost-effective shopping options.
Jaza’s latest growth milestone comes amid heightened competition in the retail sector, where supermarket chains are racing to expand their presence while meeting shifting consumer needs.
With the new branches now operational, the supermarket expects to boost accessibility for shoppers while increasing employment opportunities within the communities hosting the outlets.
The retailer has so far employed over 100 people, including at its headquarters and warehouse on Mombasa Road.
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