By Bizna Brand Analyst
It is well known that the Kenyatta family is filthy rich but what businesses do they run exactly?
1) Mediamax Group
The Kenyatta family has a firm foot in the media industry through Mediamax Group which owns K24 TV, Kameme FM and The People Daily. Kameme and K24 are wildly popular. Perhaps the only brand that needs some fine tuning is the People Daily.
2) Commercial Bank of Africa (CBA)
This mid-tier bank mainly focuses on corporate banking and banking for the high net worth individuals in Kenya. The bank also has operations in Uganda and Tanzania. Its asset base is over Sh. 100 billion. A few years ago, It also launched a joint micro-loans and savings service with Safaricom and M-Shwari.
3) Heritage Group Of Hotels
Some of the recreational facilities and hotels under the heritage brand include:
1.Great Rift Valley Lodge, a posh hotel located 24km from Naivasha town. Most individual;s’ in kenya’s one percent frequently visit the place. It has an 18 hole championship golf course, its own airstrip and a perfect view of nature. You will also find swimming pools, cycling/jogging paths, tennis courts, restaurants and if you are a fan of bush breakfast, you will get some here.
- Camps that include Mara Explorer, Voyager Ziwani, Samburu Intrepid, Mara Intrepid.
3. Beach Hotels that include Voyager Beach Resort in Mombasa and Kipunguani Explorer in Lamu.
4) Brookside Dairies
Back in 2013, Brookside acquired Molo Milk brand for ksh. 1.1 billion and this led to the company having a market share of around 55 per cent of the milk market in Kenya. The acquisition was topped up with the establishment of a 1,500-litre capacity milk cooling plant in Narok. Brookside also controls Ilara, Delamere and SpinKnit (makers of Tuzo milk brand).
Additional business ventures
It is said some of Kenyatta family businesses are run under the radar. The family has been linked to Beta Healthcare (Pharmaceutical firm), Timsales Holdings (Timber firm), commercial buildings, Peponi school (school for the high net worth families in Kenya, a stake in Chartis/AIG insurance and many other ventures.