Kenya Breweries Limited (K.B.L.) has officially revealed its next-generation logo as a part of its centenary celebrations.
The new logo symbolizes 100 years of building East Africa’s largest manufacturer, founded as a humble riverside operation in Ruaraka. The logo launch ushers in the next 100 years where K.B.L. will spearhead innovation talent development as part of its sustainability plan to create shared value and drive growth.
The logo was designed by Anncatherine Njuhi, a 23-year-old former student at the Buruburu Institute of Fine Arts. It encompasses the initials of the business name creatively merged with ten barley leaves symbolizing the ten decades since K.B.L. was founded.
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During the launch, K.B.L. Managing Director John Musunga said: “One of the main things we wanted to do is change our logo and embrace a more modern look and feel that will potentially last another 100 years. We are excited to see what the next 100 years will bring. We remain committed to continuing contributing to the growth of the country’s economy as we continue to create the best performing, most trusted, and respected consumer products company in Africa.”
Ms. Njuhi was part of the competition K.B.L. Still Got Skillz? Logo contest where more than 600 youth between 21 and 25 submitted designs. She has won Kshs 1 million and an internship at J.W.T./Scanad, a part of the WPP-Scan group.
Bragin Maina and the third-placed submitted the second-placed logo by Austin Kamande, and they took home KSh500,000 and KSh250,000, respectively.
The company’s Group Corporate Relations Director, Eric Kiniti, described the unveiling of the new logo as the first in a series of events and activities that are part of the celebrations, intended to involve all residents of the East African region.
The competition was modeled along the same lines as Got Skillz? the competition in 2019, through which East African Breweries Plc adopted a new logo.
“Today, we are happy that we have what we aimed to achieve at the end of the process, which is to have a new logo that is a fitting refreshment as we mark our centenary year as E.A.B.L. along with our flagship beer, Tusker,” said Mr. Kiniti.
K.B.L. is one of the most significant contributors to Kenya’s G.D.P., contributing 1% of the G.D.P.