Friday, March 29, 2024

How To Make Good Use Of The January ‘Slowness’ In Your Biashara

By Bizna Brand Analyst

It is well known that the month of January can be a difficult one for many people in their personal lives, and as a result the “January Blues” affect businesses as well. Most people generally have no money to spend after blowing it all up in December. That means no solid revenues for businesses too. So what should you really do during this period of time when you are a business owner?

The months leading up to the holidays are, for many businesses, extremely hectic.  Pressure for high sales and too much work may felt by employees across the board.  In addition to sales pressure, many additional year end tasks need to be completed.  Many business owners and employees work long hours and extra days to successfully get through the holiday season.  Once the season is over, a certain let down my be felt.

The sales are all over.  The holiday parties have come and gone.  For some businesses, January means long hours of inventory. The days are shorter and colder and many people feel they have little time for leisure activities.  All of this can have a negative impact on employee (and business owner) morale. So what should you do? There’s only one simple way to go

Use January to refocus 

Don’t try to force sales or performance. Just use January to refocus and plan adequately for the months ahead. Look at January as a time to better your business self.  Since this is typically a slow business time, take the opportunity to attend professional events, seminars or classes.  Go to some of those networking events that you always mean to attend, but somehow never find the time to. Bring speakers into the office to further your employees’ education. Find partners if you need to. Do all the things that might boost your business in  the months to come.

While November and December focused greatly on your customers, why not take some time in January to place focus on your employees?  Again, with this typically being a slow time for business, plan some team building activities and/or employee appreciation moments. Depending upon the size of your company, you may spend one on one time with each employee or department.

January is also a good time to review your expenses.  A great way to boost your own morale is to find some areas where you can save some money.  Look at your phone and internet service as well as health insurance and price competitors.  Review all independent services such as accountant, copy service, mailing/shipping.  Be mindful of contracts and termination fees and plan when will be the best time to make changes.

Connect with your customers.  Depending upon the size and type of business, this may mean reaching out in different ways.  Send an email blast and ask for suggestions of what your customers would like to see in the coming year.  If possible, make personal contact with your clients to help them feel connected to you.  Offer special loyalty discounts/programs.

Bizna Kenya wants to help you feel motivated to make 2017 your best year yet!  Hopefully these suggestions will help!

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