Hashmart, which was started in 2017, is positioning itself to supply premium brands at affordable prices. Its product portfolio includes electronics and accessories as well as lifestyle collections.

Hashmart managing director Mansoor Hussein said unlike most retailers in the market which deal in all types of products, Hashmart selects trending products to make shopping easy for customers. “We are very deliberate in our sourcing of products for both quality and affordable prices for Kenyan customers,” he said.

Among its products are leading smartphones brands like Samsung, Tecno, Infinix as well as computers and accessories. Hashmart also stocks networking products (IT), home appliances, home entertainment, and wearables such as watches, sunglasses and other lifestyle products.

“Hashmart endeavors to maintain the highest standards for our products and services,” says Mr Husssein. “Our work force remains committed to upholding the principles of quality and integrity that define the company.”

He said Hashmart has been attracting more shoppers since it was established due to a unique combination of superior product quality, durability and commitment to customer service.

He said the retailer offers fast delivery services within Kenya with weekly and monthly promotional offers of up to 50% discount.

Hashmart is out to give other established players in the market a run for their money, with Hashmart targeting to take a huge slice of the online shoppers by end of the year.

The e-commerce industry is growing in Kenya, as internet penetration deepens and cost of data drops. More and more Kenyans are shopping online, attracted by lower prices and home or office deliveries.

He said the retailer is identifying emerging trends in the online shopping market and integrate them into the company’s operations. Among them is responding fast to technology changes and expanding into specialty markets.

Hashmart said it is initially focusing on Nairobi, as it puts in place systems to expand to other major towns. It has also integrated various payment methods including M-Pesa, PayPal and credit cards.

Hashmart has massively invested in innovation and new ways of doing business. Customers can enjoy the most convenient shopping terms with the company including same day deliveries and real time customer service.

The company offer shoppers exposure to wide range global products such as latest TVs and gaming consoles. The manager says that the company prides itself with the ability to ship any goods from overseas in less than a month.