For over a century, Mercedes-Benz has symbolized luxury, innovation, and timeless elegance. From silver screen legends of the 1960s to today’s influencers and moguls, Mercedes has remained a favorite among the world’s most iconic personalities. Here’s a journey through time, spotlighting celebrities who’ve driven Mercedes-Benz — decade by decade.
1960s: Hollywood Glamour Meets German Engineering
Elvis Presley
The King of Rock ‘n’ Roll owned several Mercedes models, including the Mercedes-Benz 600, a car beloved by royalty and heads of state. His 600 limousine symbolized his larger-than-life persona.
John Lennon
The Beatles frontman drove a Mercedes 600 Pullman, showcasing his shift from rock icon to refined celebrity. The Pullman’s luxurious interior made it a favorite among elite entertainers.
Meaning of Mercedes Benz three pointed star logo
1970s: Rebels and Royalty on the Road
Steve McQueen
Known as the “King of Cool,” McQueen was an auto enthusiast and owned a Mercedes-Benz 300SEL 6.3, one of the fastest sedans of its time. Its combination of speed and luxury matched his daredevil spirit.
Sophia Loren
The Italian film goddess was often seen in a classic Mercedes-Benz SL convertible, combining Mediterranean glamour with German class.
1980s: Power, Prestige, and Pop Culture
Princess Diana
Lady Diana famously drove a Mercedes-Benz 500SL, which caused some controversy at the time because it was a non-British car. Nonetheless, it spoke volumes about her modern and independent nature.
Michael Jackson
The King of Pop owned a Mercedes-Benz 500 SEL and was frequently chauffeured in high-end Mercedes limousines, especially during his peak years in the late ’80s.
What to consider before owning a classic Mercedes-Benz
1990s: Hip Hop, Supermodels, and Supercars
Madonna
The Material Girl drove a Mercedes-Benz SL500, reflecting her flair for combining performance with luxury.
Tupac Shakur
The late rapper was often seen in a Mercedes-Benz S-Class, which became a staple in 90s hip-hop culture, synonymous with success and street cred.
2000s: Stars Go Global
Britney Spears
At the height of her fame, Britney cruised LA in a Mercedes-Benz CLK Cabriolet, representing pop royalty in top-down style.
George Clooney
The Oscar-winning actor and activist drove a Mercedes-Benz E-Class and later added a Mercedes SLS AMG to his collection — a mix of sophistication and high performance.
In Photos: President Uhuru’s Mercedes-Benz Pullman S600 Guard
2010s–Present: Modern Icons and Luxury Redefined
Jay-Z & Beyoncé
From a Maybach 62S to customized Mercedes Sprinter Vans, this power couple’s garage speaks of ultra-luxury and exclusivity.
Kylie Jenner
Kylie popularized the Mercedes-AMG G63 G-Wagon among younger celebrities, often flaunting her custom versions on Instagram.
Lewis Hamilton
The seven-time Formula 1 world champion has not only raced for Mercedes-AMG Petronas but also owns several high-performance Mercedes-AMG cars, making him both ambassador and enthusiast.
His collection features multiple Mercedes-AMG models, such as the AMG GT R, SLS AMG, and the rare AMG One hypercar.
Rihanna
The multi-hyphenate star has driven a range of Mercedes vehicles, including a Mercedes S-Class Coupe, often matching her car choices with her edgy fashion persona.
Mercedes-Benz: The Eternal Celebrity Ride
From Elvis Presley to Kylie Jenner, Mercedes-Benz has transcended generations. Whether it’s the elegant curves of a classic 300SL or the brute force of an AMG G63, Mercedes vehicles continue to charm the rich and famous. The recent shift toward electric luxury with the EQS line is already drawing new waves of celebrity attention — proof that the star power of Mercedes-Benz is far from fading.
The title for the most extensive Mercedes-Benz collection goes to Hassanal Bolkiah, the Sultan of Brunei. He owns an astounding 574 Mercedes-Benz vehicles, part of a larger collection totaling around 7,000 cars.
