Monday, September 15, 2025
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SME

4 Simple ways to make your business stand out

An entrepreneur may invest a lot of money marketing his/her business using various channels but still the business fail to stand out. Incorporating various...

Costly mistakes that nearly killed my business

MONA OMBOGO / STANDARD Many of us have a dream, a calling, something we feel complete doing. For Ann, food was it. She was the...

What an employer should do when a key employee quits

This is one of the worst blows every employer dreads, however, a key employer exiting a company is inevitable. The best thing to do...

Cons of trade deficits in Kenya: What happens when we import more than we export?

Trade deficits occurs when a country imports more than it exports commodities, i.e. higher volume of imports and lower exports.  Kenya posted a trade...

6 effective ways of making your brand stand out

Sometimes it takes years before an entrepreneur manages to establish his/her brand in the market. Employing the following techniques can help in making your...

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