Many issue may arise during the in the real estate business. These issues may be; when sellers don’t accept your buyers’ offers, when a buyer’s dream home goes under contract days before the showing, when the inspection turns up issues the sellers were unaware of — no one likes delivering bad news.
But what’s just as challenging is trying to keep clients at bay when you have no news at all. Most real estate agents avoid their clients like the plague when they don’t have answers. They want to avoid confrontation especially from high-maintenance or bossy clients. Avoidance is a terrible habit to have in your business. The end result is poor customer service, more complaints to brokers in charge and no referrals. Let’s face it, we all have to make phone calls we dread from time to time, but rather than stick your head in the sand, try these four strategies to mitigate clients’ concerns.
Stay in contact often
Agents must keep clients calm as well as themselves. Many clients have the preconceived notion that agents are making truckloads of money off of each sale. With that in mind, they want to hear from their real estate agent and know that he or she is working hard on their behalf.
Be proactive rather than reactive
Contact them before they contact you. The best times to contact the client before they contact you are mid-to-early morning and mid-to-early afternoon.
Give the client something to do
Remind clients of outstanding items that will be due for the lender or closing such as repairs and financials. For example, you could say, “The lender will need your updated bank statements, so go ahead and get those while we are waiting to hear back.”
Utilize prerecorded messages
Messages require little-to-no thought when keeping a client in the loop — if you have systems in place. You should become best friends with the apps for quick text replies. Scheduling texts or keeping these messages handy in the notes section of your phone will save you loads of time.
At the end of the day,its all about the client because he or she is the one who keeps your business running.Use these strategies when it comes to clients reassurance and your business will blossom.