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Lillian Ngala: The HR Leader restoring hope to widows and orphans

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For many people, success in the corporate world marks the pinnacle of achievement. But for Lillian Ngala, a distinguished human resource executive, professional success has become a platform to transform the lives of some of society’s most vulnerable people.

As the Human Resource Director at DTB Bank, Ngala leads strategic talent and people management initiatives at one of the country’s leading financial institutions.

Away from the corporate boardroom, however, she is equally committed to a different mission—helping widows, orphaned children, young people and persons with disabilities regain dignity and build sustainable livelihoods.

The inspiration behind this work is rooted in her own childhood.

Ngala’s father died while she was still in high school, leaving her mother to shoulder the responsibility of raising the family under difficult circumstances.

Following the loss, the family relocated to a modest home in Homa Bay, where her mother worked tirelessly as a tailor to provide for them.

She sewed school uniforms for a missionary school, which in return waived the family’s school fees, enabling the children to continue with their education despite the financial hardships.

Those early struggles continue to influence her work today through the Lillian Ngala Foundation, a non-governmental organisation dedicated to restoring dignity and empowering vulnerable members of society.

One of the foundation’s flagship programmes supports widows in Homa Bay by helping them secure decent housing and providing seed capital to establish small businesses.

Beneficiaries also receive entrepreneurship training to equip them with the skills needed to manage and grow their enterprises.

According to Ngala, the interventions go beyond improving economic well-being by rebuilding confidence and self-worth among the women.

“Poverty makes widows hide; they don’t want to be seen. But the moment you give them a decent house, they come out. They walk into the market with their heads high. The transition is everything,” she says.

Through the initiative, more than 100 widows have already benefited from improved housing and economic empowerment.

The foundation also offers school bursaries to orphaned and vulnerable children, helping keep them in school despite financial challenges.

It further invests in youth empowerment programmes, which Ngala believes create lasting benefits for communities by equipping young people with opportunities to become productive members of society.

For persons with disabilities, the organisation works to eliminate barriers that limit their participation and inclusion, enabling them to live more independent and fulfilling lives.

Ngala’s philanthropic work complements a distinguished career spanning more than two decades in human resource management.

She joined DTB Bank in 2012 and has steadily risen through the ranks to become the institution’s Human Resource Director, where she oversees strategic human capital initiatives and talent management.

She holds a Master of Business Administration in Strategic Management from Jomo Kenyatta University of Agriculture and Technology and is a certified professional trainer accredited by the Institute of Human Resource Management.

Beyond her corporate responsibilities, Ngala serves on several professional boards, including the Kenya Institute of Bankers, the African Human Resource Congress and the Kenyan Network Information Centre (KeNIC).

She also leads the Lillian Ngala Network, an initiative focused on mentoring and nurturing the next generation of leaders.

Also Read:Why some investors are always making profit and others losses

Namsia: Why some investors are always making profit and others losses

When it comes to making profit from investments, there is no asset class that is inherently good or bad. What matters is the person, the strategy, the timing, the execution, and the discipline behind it.

There are people who have made millions in the stock market, and there are others who have lost millions in the very same market.

There are people who have built enormous wealth through real estate, while others have seen years of savings wiped out by poor location choices, excessive leverage, or unrealistic expectations

There are people who have created substantial passive income portfolios through bonds and fixed-income investments, while others have dismissed them as “low-return” assets because their focus is only on growth while ignoring perhaps the value of stability, preservation, and predictable cash flows.

This I’ve seen a lot while consulting with those in high turnover businesses. They are used to cash moving in and out so much that having Sh1million in bonds is “making money idle” according to them, even if the businesses aren’t making them anything.

There are people who are entrepreneurs and have built thriving businesses worth millions, and there are many whose businesses consumed capital, time, and energy without generating sustainable returns for them.

There are founders who have struck gold with startups, and there are countless others who have watched promising ideas fail despite significant investment.

There are people who are farmers and agribusiness investors who have built fortunes from the land, while others have suffered losses due to weather, disease, market fluctuations, poor planning, or operational challenges

There are professionals who are quietly building wealth through disciplined saving and investing while employed, and there are others earning high salaries yet struggling financially month after month.

My point is; there are several different dynamics to all asset classes that affect profits and losses.

Wealth is not created by an asset class.

Wealth is created by understanding the dynamics of an asset class and managing them well.

Rhina Namsia: What is wrong with being in the Middle Class in Kenya?

Every investment comes with its own set of risks, opportunities, cycles, skill requirements, capital needs, liquidity characteristics, and behavioral challenges. What works exceptionally well for one person may be completely unsuitable for another.

Investment conversations should move away from statements such as “Real estate is the best investment, Stocks are too risky, Bonds don’t make you enough money, Business is the only way to become wealthy, Employment can never make you rich, etc.”

Such statements oversimplify a much more complex reality.

A better question for anyone should be, “do I understand the risks, rewards, and success factors of this particular investment well enough to participate in it successfully?”

The highest returns often don’t come from chasing the best asset class but from finding the asset classes that align with your knowledge, temperament, capital base, goals, and ability to stay invested through difficult periods.

Many investors spend their lives searching for the perfect investment while overlooking the more important task of becoming a better investor.

At the end of the day, the same market that creates millionaires also creates losses. The difference is rarely the asset itself but the decisions made before, during, and after the investment.

Rhina Namsia is the founder and chief executive officer of The Acemt Consulting, a training and consultation company that provides financial planning and investment advisory.

Absa Bank Kenya announces Diana Mwaniki as acting finance chief

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Absa Bank Kenya PLC has announced the appointment of Diana Mwaniki in the acting capacity of Chief Financial Officer (CFO), effective 1 July 2026, pending regulatory approval.

The announcement follows the appointment of Yusuf Omari, the incumbent CFO, as Interim Managing Director and Chief Executive Officer after the resignation of Abdi Mohamed as the MD and CEO of Absa Bank Kenya.

Ms. Mwaniki assumes the role after serving as the Bank’s Head of Financial Decision Support since joining Absa in September 2022. She will lead the Bank’s finance function, providing strategic financial leadership and oversight as Absa continues to execute its growth strategy and deliver sustainable value for customers, shareholders and other stakeholders.

Commenting on the appointment, Absa Bank Kenya Interim Managing Director and CEO, Yusuf Omari, said:

“Diana has been instrumental in strengthening our financial planning and decision-support capabilities since joining Absa. She brings deep financial expertise, strong leadership and an unwavering commitment to excellence. Her appointment ensures continuity in our financial stewardship as we continue executing our strategic priorities and creating long-term value for our customers, colleagues, shareholders and the communities we serve.”

A seasoned finance executive with more than 17 years of experience in financial services, Diana has built a distinguished career in financial strategy, performance management, governance, internal controls and risk management. Her appointment reinforces the Bank’s commitment to strong financial stewardship and leadership continuity.

Absa Bank Kenya partners with Google Hustle Academy to train 3,000 SMEs

Prior to joining Absa, Diana held senior finance leadership roles within the banking sector, where she was responsible for strengthening financial controls, enhancing governance frameworks, and driving effective financial oversight. In these roles, she played a critical part in supporting operational efficiency, regulatory compliance, and sound risk management practices.

Diana holds a Master of Business Administration (MBA) from the United States International University and a Bachelor’s degree in Banking and Finance from Moi University. She is a Certified Public Accountant (CPA-K) and has completed executive leadership training at Duke University.

NSE appoints Tom Mulwa as Board chairman as Kittony exits

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The Nairobi Securities Exchange (NSE) has appointed Tom Mulwa as the new Chairman of its Board, marking a leadership transition at the bourse as Kiprono Kittony retires after six years of service.

Mulwa will assume the role on July 13, 2026, succeeding Kittony, whose tenure as Chairman and Independent Non-Executive Director comes to an end.

In a statement issued on Thursday, the NSE said the changes follow a review of the Board’s composition in line with the Exchange’s commitment to strong corporate governance, board independence and long-term institutional oversight.

Kittony, who has chaired the Board since July 2020, exits after overseeing a period of notable growth and transformation at the Exchange.

During his tenure, the NSE ended an 11-year initial public offering (IPO) drought, introduced new investment products aimed at expanding retail investor participation and spearheaded the implementation of the Exchange’s 2025–2029 strategic plan.

The Board said his leadership also helped strengthen the NSE’s standing among Africa’s top-performing stock exchanges.

“During Kittony’s tenure, the NSE recorded significant milestones, including ending an eleven-year IPO drought, introducing innovative products to expand retail investor participation, and driving the implementation of the Exchange’s ambitious 2025–2029 strategy,” the Board said.

Mulwa joins the chairmanship with more than 30 years of experience in the financial services industry. He was appointed to the NSE Board as an Independent Non-Executive Director in September 2025 and currently serves as the Chief Executive of Liaison Group.

His professional expertise spans risk and insurance, pension and health administration, and investment advisory.

Beyond the NSE, he chairs Kenya National REITs, serves as a council member of the Association of Pension Trustees and Administrators of Kenya (APTAK), and is a member of the National Investment Council.

The NSE Board expressed confidence that Mulwa’s experience will help steer the Exchange through the next phase of its strategic agenda as it seeks to deepen Kenya’s capital markets and attract more investors.

“The Board warmly welcomes Mulwa and looks forward to his leadership as the Exchange builds on this strong foundation to deepen Kenya’s capital markets, broaden investor participation and create long-term value for shareholders and the economy,” the statement said.

Also Read: Airtel Kenya appoints Djibril Tobe as new Managing Director

Absa, Unilever launch Sh4 billion credit programme for retailers and distributors

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Initiative Targets Working Capital Challenges for Distributors and Retailers

Absa Bank Kenya and Unilever Kenya have launched a Sh4 billion financing programme aimed at easing working capital constraints for distributors and retailers.

The move is expected to strengthen the country’s consumer goods value chain and accelerate the growth of small and medium-sized enterprises (SMEs).

More Than 38 Unilever Distributors to Benefit

The financing facility will benefit more than 38 Unilever distributors across the country, as well as retailers and stockists within their distribution networks.

In the first phase of implementation, the partners plan to onboard more than 10 distributors by the end of the year.

Absa’s Wezesha Stock Loan to Improve Access to Business Financing

The programme will be delivered through Absa’s Wezesha Stock Loan financing solution, offering businesses faster and more flexible access to working capital to improve stock availability and expand their operations. The commitment will be reviewed annually.

Absa Bank: Partnership Will Strengthen Kenya’s Distribution Ecosystem

Speaking during the partnership announcement, Absa Bank Kenya Interim Managing Director and Chief Executive Officer Yusuf Omari said the initiative builds on the bank’s long-standing support for businesses operating within Kenya’s distribution ecosystem.

“For decades, Absa has walked alongside businesses within Kenya’s stock distribution ecosystem, and we deeply value Unilever Kenya as a long-standing corporate partner in that journey. This next phase of our partnership allows us to expand our collective impact across the value chain by ensuring that distributors and retailers have reliable and timely access to the financing they need to grow. Through Wezesha Stock, we are removing long-standing barriers to capital, enabling businesses to unlock new opportunities and strengthening the entire ecosystem,” said Mr Omari.

Also Read: Unilever Kenya seeks distribution partners for Nairobi CBD operations

How the Wezesha Stock Financing Solution Works

Wezesha Stock is a digital financing platform that enables distributors and retailers to access working capital and stock financing efficiently.

Under the programme, businesses can secure unsecured loans of up to Sh10 million, including Local Purchase Order (LPO) financing, invoice discounting and asset financing. Of this, up to Sh5 million can be disbursed within 48 hours through a fully digitised process.

Unilever Kenya: Financing Will Support Business Growth

Unilever Kenya Managing Director Luck Ochieng said the partnership will enhance the company’s distribution network while supporting the long-term growth of its business partners.

Unilever Kenya Managing Director Luck Ochieng (left) and Absa Bank Kenya PLC Interim Chief Executive Officer Yusuf Omari sign a Memorandum of Understanding to launch a KES 4 billion distributor financing programme aimed at strengthening Kenya's FMCG supply chain and supporting the growth of distributors and retailers.
Unilever Kenya Managing Director Luck Ochieng (left) and Absa Bank Kenya PLC Interim Chief Executive Officer Yusuf Omari sign a Memorandum of Understanding to launch a Sh4 billion distributor financing programme

“Our distributors, who serve over 140,000 retailers, are at the heart of our business and play a critical role in ensuring our products reach consumers across the country. This partnership with Absa Bank provides them with access to flexible and timely financing, enabling them to grow sustainably, improve product availability, and better serve their customers. It also reinforces our commitment to building a resilient and inclusive supply chain locally,” said Mr Ochieng.

The initiative is expected to strengthen SMEs operating within Kenya’s consumer goods sector, supporting business resilience, job creation and wider economic activity.

Absa, Unilever launch Sh4 billion credit programme for retailers and distributors
Unilever Kenya Managing Director Luck Ochieng (left) and Absa Bank Kenya PLC Interim Chief Executive Officer Yusuf Omari during the signing of a Memorandum of Understanding between Uniliver Kenya and Absa Kenya to launch a KES 4 billion distributor financing programme aimed at strengthening Kenya’s FMCG supply chain and supporting the growth of distributors and retailers.

Cybersecurity: When disruption becomes opportunity for scammers

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Kenya’s Current Climate Is Creating New Cybersecurity Risks

Kenyans are fending off disruption and complexity at every intersection. The economy remains fragmented with elevated risk due to debt pressures and the high cost of doing business. The upcoming elections are straining peace as intensified political competition and a tense electoral environment put pressure on people and systems. There is widespread social exhaustion, and it is creating a fertile environment for scams and threats that exploit distraction, emotion and misplaced trust.

AI-Powered Phishing and Social Engineering Attacks Are Increasing

This disruption and unrest is also sitting against the backdrop of limited user awareness around key scam tactics such as phishing and social engineering. According to the Communications Authority (CA) of Kenya’s Cybersecurity Report, these threat vectors have become increasingly personalised and targeted, using AI to create believable content, deepfakes and business email compromise attacks.

Why Cybercriminals Target Emotionally Vulnerable Victims

These are the conditions that fraud relies on. The most effective scams aren’t the ones that come from hours of hacking into a firewall or breaking an encryption key, but rather those that wait for people to feel tired, rushed and emotionally unprepared.

An SMS while rushing in traffic, an email while dealing with yet another delay or strike, a scam arriving at an emotionally fragmented moment – these are the moments that scammers wait for because in a split second, the person takes one small action that puts them at risk. They tap the link, they return the call, they share their personal information on the wrong page, and then the door is wedged open by the attackers.

Kenya’s Mobile Money Boom Has Expanded the Attack Surface

The sophistication of scams today comes down to how they are orchestrated to ripple outwards from these small actions and take advantage of human vulnerability. And in Kenya, the attack surface for this vulnerability is significantly widened because of its thriving mobile ecosystem.

In 2025, the CA showed about 47.7 million active mobile money subscriptions at a penetration rate of around 91%. Mobile money has become central to the country’s payments ecosystem and critical to ongoing financial inclusion, and mobile wallets have effectively become the primary channel through which many Kenyans move money.

Cybersecurity policy gap: companies social media vulnerability

Common M-PESA and Mobile Fraud Scams Targeting Kenyans

The risk lies in the accessibility and the speed at which mobile transactions and interactions take place. For example, in an M-Pesa fraud scam, scammers were impersonating Safaricom’s customer care centre or security teams and calling customers with fake SIM registration issues, asking them for personal information to resolve them. Scammers have also pretended to be from Huduma Namba or the CA, knowing just enough personal information that people trust them to be legitimate and provide them with one-time codes or other essential information.

Everything about these interactions sounds plausible, and this is what makes them so successful and so risky.

Fake Websites, Public Wi-Fi and Election-Related Scams

The same pattern of vulnerability and risk repeats itself across moments that define daily life in Kenya right now. A person stops at a café and connects to the free Wi-Fi to make a payment. The football World Cup arrives alongside a strong betting culture, and people end up on fake betting sites that look exactly like the real ones. And the approaching elections have seen an increase in websites that are designed to look like part of the campaigns but are designed to harvest personal information instead. None of these situations require the victims to be reckless, just distracted, tired, or busy.

How to Protect Yourself from Online Scams and Phishing Attacks

Changing these patterns and protecting users comes down to awareness and being constantly suspicious. If someone calls you from a reputable company, always ask questions and verify their identity before sharing personal information – or, better yet, offer to call them back. Check a betting or registration site’s URL before entering any personal information, as that is usually the quickest way to identify that it is not legitimate.

And pair every moment of awareness with capable security tools so that when you are too tired or rushed to catch the warning signs, the protection does that for you. Awareness and security solutions are not competing choices; they are the same defence applied at two different points.

Building Cyber Resilience in an Uncertain Environment

While there is not much Kenyans can do to prevent geopolitical conflict, economic complexity or election volatility, they can build protections around themselves and their mobile environments to ensure they remain secure.

When disruption becomes opportunity for scammers
Lynette Waweru, Cybersecurity Specialist at ESET East Africa

Ministry of Interior announces 67 job vacancies; how to apply

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The Ministry of Interior has announced a mass recruitment drive targeting form four leavers and certificate holders. In a notice, the ministry invited applications to fill 67 vacancies at the State Department of Correctional Services.

The advertised positions include Cook, Housekeeping Assistants, Artisans, and Security Wardens.

Interested and qualified applicants are required to submit their applications online through the Public Service Commission’s website or jobs portal by Monday, August 3, 2026, at 5:00 pm.

Applicants are required to provide all the required details, including academic and professional certificates. Shortlisted candidates shall be required to produce the originals of their National Identity Card, academic and professional certificates, and transcripts during the interview.

“The State Department is committed to providing equal and fair employment opportunities to all persons. Persons with disabilities, marginalized groups, and minorities are therefore encouraged to apply,” the notice reads.

The advertised positions are:

Cook III – CSG 15 / Job Group E (18 Posts)

  • Terms of Service:Permanent and Pensionable
  • Salary Scale:Sh21,120 – Sh26,250 per month
  • Annual Leave Allowance:Sh6,500 per annum
  • Leave Entitlement:30 days per annum
  • Commuter Allowance:Sh3,000 per month
  • House Allowance:Sh2,960 – Sh4,500 per month, depending on the region of deployment
  • Medical Cover:As provided by the Government

Housekeeping Assistant III – CSG 15 / Job Group E (5 Posts)

  • Terms of Service: Permanent and Pensionable
  • Salary Scale: Sh21,120 – Sh26,250 per month
  • Annual Leave Allowance: Sh6,500 per annum
  • Leave Entitlement: 30 days per annum
  • Commuter Allowance: Sh3,000 per month
  • House Allowance: Sh2,960 – Sh4,500 per month, depending on the region of deployment
  • Medical Cover: As provided by the Government

 Artisan III – CSG 15 / Job Group E (19 Posts)

  • Terms of Service: Permanent and Pensionable
  • Salary Scale: Sh21,120 – Sh26,250 per month
  • Annual Leave Allowance: Sh6,500 per annum
  • Leave Entitlement: 30 days per annum
  • Commuter Allowance: Sh3,000 per month
  • House Allowance: Sh2,960 – Sh4,500 per month, depending on the region of deployment
  • Medical Cover: As provided by the Government

Security Warden II – CSG 15 / Job Group E (25 Posts)

Terms of Service: Permanent and Pensionable

Salary Scale: Sh21,120 – Sh26,250 per month

Annual Leave Allowance: Sh6,500 per annum

Leave Entitlement: 30 days per annum

Commuter Allowance: Sh3,000 per month

House Allowance: Sh2,960 – Sh4,500 per month, depending on the region of deployment

Medical Cover: As provided by the Government

Also Read: UAE introduces visa-on-arrival for select Kenyan passport holders

Woman detained over alleged posts tracking President Ruto’s flights

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A woman has been remanded for three days as detectives investigate allegations that she operated an X account accused of publishing information tracking the flight movements of President William Ruto.

The suspect, Halima Ngache, popularly known online as “Princess Halima,” was arrested by officers from the Directorate of Criminal Investigations (DCI) Serious Crimes Unit during what investigators described as an intelligence-led operation in the Kazandani area.

Authorities allege that she was linked to a verified X account that shared information relating to the travel movements of protected State officials.

Ngache was presented before the Milimani Law Courts, where detectives successfully sought orders allowing them to hold her for three days to complete investigations. The case is scheduled for mention on July 6, 2026.

According to DCI Director Amin Mohamed, the suspect is being investigated for alleged cyber harassment under Section 27(1) of the Computer Misuse and Cybercrimes Act.

Court documents filed by Corporal Edwin Metto of the DCI’s Serious Crimes Unit state that investigators received intelligence on June 29 regarding the verified X account, @sholard_mancity. The account allegedly published flight routes and travel details said to correspond with the President’s movements.

Investigators told the court they were yet to establish the motive behind the posts but argued that the information had raised security concerns for the Head of State and members of the public.

The affidavit filed in court cites several posts allegedly made through the account, including claims that President Ruto travelled from Belgium to Norway aboard a chartered private aircraft on June 8, proceeded from Norway to Finland on June 10, and later departed Kenya on June 25 en route to Madagascar, where he was allegedly expected to board another private jet.

Detectives argued that the publication of such information created apprehension regarding the President’s security, adding that investigations were necessary to determine the origin and intent of the posts.

The DCI further informed the court that Ngache was arrested on June 30 in Bamburi, Mombasa County, before being transferred to Nairobi and booked at Muthaiga Police Station.

During the operation, detectives recovered two mobile phones, a tablet, a laptop, flash drives and other electronic storage devices. The equipment will undergo forensic examination as investigators seek evidence relevant to the inquiry.

While appearing before the court, Ngache denied responsibility for the continued activity on the X account, telling the court that despite the seizure of her electronic devices, the account remained operational, suggesting it could be controlled by another individual.

Senior Principal Magistrate Theresa Nyangena granted the prosecution’s application to detain the suspect at Muthaiga Police Station for three days to facilitate the ongoing investigations.

Also Read: Ruto government loses Sh16 billion in rush to sell Safaricom stake

What is blocking your customers’ path through the sales funnel?

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The sales funnel is the path your customer moves through from initial attraction and interest all the way to the closing of the deal. The funnel has three parts- gaining the customer’s attention, generating leads, and closing the deal. What is holding your customer back from moving through those different parts all the way to the end? We will take a look at a few hindrances that can appear during this process.

Turned Off by Appearances

Your business can rope in a customer by looking attractive. If the floors are clean and the windows are clear, then your business will be appealing to more customers. A bright, sanitary, and tidy business space makes for a better experience for customers. They will be less likely to turn away and will want to spend more time there. If your business looks grungy and untidy, then some customers will simply not want to step foot into it and will want to leave fast.

The initial attraction to your products and services is so important, which is why we recommend that businesses use professional cleaning services. These can be in addition to the basic cleaning that you may already do, and they can make your business look far more attractive. If you own a business in your home, then professional house cleaning is also a smart move, making your space look more attractive for Zoom calls and for in-person visits.

The initial attraction to your business is so important. It is what draws your customers in and also keeps them there, so make sure that everything about your business is clean and appealing. If you can’t bring customers in at this first point in the sales funnel, you will not keep them through the rest of it.

Poor Quality Ads

It can be hard work to craft an advertisement, especially if graphic design or sales writing are not strong points for you. At times, you may struggle to make something compelling or to make it look interesting and well made. That is understandable, but you want to be careful that you don’t settle for something less than great in your advertising.

There are so many tools now that help you make ads on your own, but only your discretion and good decision making can ensure that you don’t turn out an ad that is terrible. You could use AI to make an entire advertising campaign- from videos to print ads to social media posts. But it is up to you to make sure that the spelling is correct, that images of people don’t have too many fingers, and that your message is not muddled by what the AI is attempting to do.

time to edit your ads, and don’t publish them until they look great. Make sure Instagram ads all have the correct image ratios and ensure that Facebook ads do not violate standards with accidental errors in images or words. If you are careful with your advertising, you will attract customers and make them want to find out more about what you have to offer. Keep them moving through that sales funnel with the right ads that have been carefully chosen and edited.

Not Targeting Your Ideal Audience

Who do you make your products for and who are you providing services to meet their needs? You have to keep these things in mind as you choose an audience for your business. You may not always know who the audience is going to be in the end, but you will learn along the way. Until then, think about how you will appeal to your audience. Is your ad campaign targeted to them or might it turn them off? Will your target audience be offended by some of your ads or by the way you market your business?

I make Sh. 40,000 monthly from my shoe-cleaning business

A great way to find out how to appeal to a specific audience is to talk to other people who are reaching the same audience. Ask these business owners questions and learn from them so that you can make the necessary changes to your business. Find out what mistakes they made and what lessons they learned, and you can start to craft a business plan that reaches the people you want to reach- those who are most likely to buy your products.

Failing to Push for the Sale

Closing the deal is the final part of the sales funnel and the part that matters the most. If you make your ads and attract customers and you generate leads as well, but you do not close the deal, then you may have just wasted your time and energy.

It is vital that you make that final push when you feel you are getting close to the finish line. If you believe that your customer is interested and they may want to buy your product, then they might need a little push to get them over the line.

Don’t pull back too early and give up on customers who might be interested in making a purchase. Instead, you should make the sale easy for them by detailing the benefits of the product, being friendly with them, and engaging with your customers so that a connection is created. Work with them on making the sale happen, even if you have to inconvenience yourself.

If you do all of this and you really try to close the deal, you are more likely to hit than to miss. You are likely to make that sale, because most people who are already attracted to the product do want to buy it. They may just be considering the pros and cons or thinking about the cost and weighing it against their financial needs. You have to give them incentive to take that final step.

Are you allowing hindrances to keep your customers back from moving all the way through the sales funnel? Is there anything that would prevent you from making the sale? Keep these things in mind as you operate your business from day to day.

 

Absa Bank Kenya Signs MoU with Gen Z Connect to Advance Youth Empowerment

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Absa Bank Kenya has signed a Memorandum of Understanding (MoU) with Gen Z Connect by Executive Connect to drive youth empowerment and leadership development among young people, supporting the next generation as they build skills, careers and businesses. The partnership will be delivered through the Bank’s NextGen offering within its Consumer Banking business.

One-Year Partnership to Support Young Professionals and Entrepreneurs

Through the one-year partnership, Absa Bank and Gen Z Connect by Executive Connect will co-create a series of monthly engagements designed to foster direct interaction with young professionals and entrepreneurs.

Monthly Sessions to Focus on Leadership, Financial Literacy and Innovation

Each monthly session will focus on key themes including personal leadership and mindset development, financial literacy and money management, entrepreneurship, career readiness and the future of work, as well as digital and financial technology, innovation, and problem-solving.

Absa: Investing in Africa’s Next Generation of Leaders

Speaking about the partnership, Mwihaki Wachira, Director of Marketing & Corporate Affairs, said the collaboration aligns with Absa’s purpose of Empowering Africa’s Tomorrow, Together, one story at a time.

“At Absa, we believe that empowering young people is not just an investment in individuals, but in the future of our economies. Through our collaboration with Gen Z Connect, we are creating pathways for the next generation of leaders, entrepreneurs, and financially savvy citizens to thrive. By equipping them with the right skills, mindset, and access to financial tools, we are shaping a more inclusive and innovative banking ecosystem, one where young people are not just consumers, but active participants and drivers of change,” said Mwihaki.

Absa Bank Kenya partners with Google Hustle Academy to train 3,000 SMEs

Gen Z Connect’s Growing Youth Leadership Network

Gen Z Connect has built a growing network of over 300 young professionals and entrepreneurs, as well as an active LinkedIn community of more than 2,000 followers. It focuses on empowering and connecting young leaders, creatives, and professionals through mentorship, networking, leadership forums, entrepreneurship development, and financial literacy programmes.

Shared Vision for Youth Empowerment and Economic Growth

Commenting on the partnership, Byron Osiro, a patron of Executive Connect, said the collaboration represents a strong alignment of shared values and vision.

“This partnership with Absa represents a powerful alignment of purpose. At Gen Z Connect, we are deeply committed to unlocking the potential of young people by equipping them with practical skills, access to opportunities, and the confidence to lead. By working together, we are combining our strengths to deliver a programme that not only empowers youth and entrepreneurs but also prepares them to actively shape the future of financial services and drive sustainable economic growth across our communities,” Osiro said.

Partnership to Expand Beyond Nairobi

The MoU was signed on the sidelines of an Executive Connect Leadership Forum in Nairobi. As part of the partnership, Absa and Gen Z Connect will roll out co-branded activations and events in Nairobi, with plans to progressively expand to other regions including Kisumu, Mombasa, Nakuru, Eldoret, and Nyeri.

About Executive Connect

Executive Connect is a leadership platform focused on humanising leadership through authentic storytelling, meaningful conversations, and curated experiences. At the heart of Executive Connect is their signature “Roots and Fruits” philosophy, exploring not only visible success and achievements, but also the deeper stories, lessons, and experiences that shape leaders.

 About Gen Z Connect

Gen Z Connect by Executive Connect, is an initiative focused on empowering and connecting young leaders, entrepreneurs, creatives, and professionals through mentorship, networking, leadership conversations, entrepreneurship, and financial literacy programs.

Since its launch, Gen Z Connect has built: a growing database of 300+ young professionals and entrepreneurs and an active LinkedIn community of 2,000+ followers