After the previous Eldoret BLAZE Summit, Safaricom on Saturday headed to Machakos for its fourth regional summit of BLAZE BYOB Season Two.

The summit was held at the Machakos Stadium, Machakos County where hundreds of thousands of Kenyan youths attended the life-transforming event.

The Summit was pegged on this year’s theme of G.R.I.T (Greatness Requires Internal Toughness) and is aimed at empowering the youth to face their challenges in entrepreneurship and business head on, and persevere through them.

 “Young people from Machakos and surrounding areas will get an opportunity to interact with mentors, hear their stories, learn from the journey and get inspiration from their own fields of interest. Additionally, interested youth will get a platform to audition for the BYOB TV show that is set to air early next year,” said Sylvia Mulinge, Director, Consumer Business – Safaricom.

Over 300 participants were pre-screened in the pre-creation camps held at Machakos University Hotel between 20thand 21st of October.

According to Ms Mulinge, over 300 business ideas from hundreds of youth who turned up for pre-screening were selected. They will receive mentorship and training from a team of Safaricom’s able mentors.

Three regional BLAZE summits have successfully been held in Meru, Nakuru and Eldoret regions empowering over 25,000 Blazers.  Over Sh2.2M worth of cash has been given in business support to deserving ventures that have demonstrated potential to grow and ingenuity.

Some of the mentors at the Machakos summit include; Nick Ondu – Fashion Blogger, Tosh Gitonga – Film Director, Jibril Blessing-Producer and videographer, Njugush– Comedian and actor, Abel Mutua- content developer, Wycliffe Waweru- entrepreneur and bicycle manufacturer, Caleb Karuga – Agripreneur as well as Bryan Wanyama of Matwana Matatu Culture. For technology mentorship Blaze is partnering with E-mobilis, an agency delivering the Digital Skills Africa Program in partnership with Google.

Special performances by Nyashinski, King Kaka, Khaligraph, Femi One and Timmy T-Dat at Machakos Stadium.

BLAZE is a sub-brand of Safaricom which was created to give the youth aged 26 years and below products, services, and benefits tailored specifically to meet their everyday needs.

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A first of its kind platform in Kenya, East and Central Africa, BLAZE was founded on what Kenyan youth say is most important to them: freedom, empowerment and success.

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