n a rapidly advancing world of technology, smartphone companies face the challenge of maintaining innovation while embracing sustainability. OPPO, a leading player in the industry, has taken a significant step towards environmental responsibility through its sustainable upgrade initiatives, particularly its trade-in initiative. Through the partnership with mobile phone re-commerce platform Badili Africa, this platform allows customers to exchange their old smartphones for newer models, contributing to ESG (environmental, social, and governance) and sustainability goals.
At the core of these programs lies a simple yet powerful concept – the refurbishment and reuse of traded-in smartphones. Customers are encouraged to return their old devices in exchange for newer models at a consumer-friendly cost. Once collected, the traded-in smartphones undergo a rigorous refurbishment process, including a complete data wipe and thorough quality checks. This reduces electronic waste and promotes a circular economy where valuable resources are conserved by extending the lifespan of the devices.
The trade-in option is open to all smartphone brands.
For consumers, the advantages of trade-in programs are numerous and invaluable. Upgrading to a new smartphone often comes with a hefty price tag, but trade-in programs help alleviate this financial burden.
Moreover, the convenience of trade-in programs cannot be overstated. Responsible recycling of old smartphones can be a cumbersome task for consumers. Still, with trade-in options, customers can return their devices to designated brand shops, eliminating the need to find suitable recycling channels.
OPPO secures First Place in China and fourth place in Global Smartphone shipments In H1 2023
Participating in these programs also resonates with consumers’ growing environmental consciousness. A device that would have ideally ended up in a land field gets to have a new lease of life, effectively extending its lifespan and reducing the overall burden on the environment.
As sustainability becomes a central concern for many, trade-in programs allow environmentally conscious individuals to contribute to e-waste reduction and resource conservation actively.
“The volume of electronic waste generated globally is expected to grow by 12.82% from 2023-2028. To tackle the problem of e-waste pollution, OPPO has established several product recycling systems, including trade-in services in both domestic and international markets to promote the recycling of used electronic devices and OPPO Kenya introducing the trade-in service continues to show our commitment to a sustainable future” said Frederique Achieng, PR Manager OPPO Kenya.
E-waste recycling has long been essential to OPPO’s product lifestyle management. In 2022, 1.08 million phones were recycled in China, amounting to a total weight of 195 tons. In the EU and other regions, OPPO is involved in the Green Dot program and partnering with professional recycling firms to help recycle used products.
The most durable battery
Noteworthy, OPPO’s introducing its proprietary Batter Health Engine to dozens of its smartphone models since its first release in 2022. By solving battery issues associated with dead lithium, the Battery Health Engine reduces loss in battery capacity over time, helping to extend battery life and reduce electronic waste caused by frequently discarded smartphone batteries. Based on OPPO’s customized battery management chip, the Smart Battery Health Algorithm, and Battery Healing Technology, the Battery Health Engine can maintain the battery capacity of OPPO smartphones by as much as 80% of its original value after as many as 1,600 charge-discharge cycles, delivering an effective battery lifespan much longer than the industry standard, providing not only improved user experiences but also driven impact for society through its improved sustainability. As a testament to OPPO’s green innovations, the Battery Health Engine has been awarded the 2023 SEAL Sustainable Product Award.
Sustainability is a long journey that requires joint efforts with ecosystem partners.
Virtuous innovation and environmental protection are essential elements of OPPO’s sustainable development journey, but its efforts go far beyond that. Operating in over 60 countries and regions, OPPO is making long-term efforts on operations and compliance, caring for its employees, and contributing to the community as a corporate global citizen.
Achieving sustainability goals requires a long-term strategy and efficient management. OPPO takes a top-down approach and sets up the Sustainability Management Committee to guide and regulate its development. However, the road to sustainability is long and requires joint efforts, and OPPO is committed to playing its part as it works with ecosystem partners.
In May 2022, OPPO Inspiration Challenge was launched to call for innovative solutions on accessible technology and digital health and to empower technology professionals and entrepreneurs to bring innovative solutions to life. The program has received 536 proposals from 39 countries and regions, with innovative solutions ranging from psychological health to hearing impairment and machine glass for the visually impaired.
In 2023, the OPPO Inspiration Challenge continues to empower global entrepreneurs and technology professionals. Under the
“Inspiration for People” and “Inspiration for the Planet” categories, the Challenge calls for innovative solutions targeting digital health, accessible and greening technology.
OPPO Inspiration Challenge Inspiration for the planet
Tobe can enjoy this service consumers can visit any OPPO branded shop across the country, and our sales agents will assist them. The trade-in option is not limited to OPPO devices; consumers can trade in other phone brands equally,” added Frederique.
To trade in old smartphones, visit: OPPO Customer Experience Center, Emperor Plaza Ground Floor or any other shops nationwide.
