Digital marketing

The power of the internet is limitless. Dissimilar to other forms of media, a website has the potential to reach anyone with online access,...

So, you’ve launched your official e-commerce storefront and now you’re ready to assist customers as they come rolling in. From selling shaving equipment to...

Email was intended to make communication quicker and easier but sometimes it’s more of a hindrance than a help. We now spend too long...

1. Create a Plan with Content Strategy and an Editorial Calendar. Before you start your marketing and promotional efforts, you’ll need an action plan. Work...

Jumia, Kenya’s leading online store in 2013 launched J-Force program; a sales consultancy program to help create job opportunities for Kenyans and as a...