It was all glitz and glamour as Glenfiddich hosted its Global Brand Ambassador, Mr. Struan Grant Ralph, who was in the country since Monday 4th December for an in depth market visit and campaign.
The highlight of the visit was a glamorous whisky night hosted at one of the Sankara Hotel rooftop and lounge, that was graced by celebrities, influencers and partners who came to experience the 12, 15, 18 , and 21year old Glenfiddich, the World’s Most Awarded Single Malt Scotch Whisky.
Speaking during the event, the Prestige On-Trade Manager – East Africa Mr. Kariuki Mukii noted that the visit of the global brand ambassador is a strategic move geared towards entrenching our footprint in the luxury alcohol market.
With over 125 years of existence, Glenfiddich has developed a successful distribution network in East Africa including both off-trade and on-trade clients backed by an effective marketing and business development strategy.
“My visit to Kenya is aimed at introducing many Kenyans to the wonders of the Scottish whisky and this is also exciting to see the uptake of our brand that is attractive because of the high quality and standards that resonate with the consumers taste and culture”, saidGlenfiddich Global Ambassador Struan.
Glenfiddich, a product of the William Grant & Sons, a global family business that will be turning 130 years end of this year on Christmas day, the day the first drops of the whisky flowed from their stills in Speyside, the heart of whisky production within Scotland.